Author Archives: Dan Collier

Dan Collier Expo Exclusives 2012

I had an epiphany. It was a long time coming. Pizza marketing is and always will be about the database. Over the past couple of years, some of the old-school marketing had been dying in an ugly, expensive manner. Old-school marketing was being compared with dinosaurs. “Print is dead,” they said. Everyone was clamoring forMore »

2011 September: EXPENSIVE LESSONS

2011 September: EXPENSIVE LESSONS

What keeps you awake at night? For me, 25 years in pizza has provided tremendous fodder for 3 a.m. nightmares. I read Pizza Today and attend International Pizza Expo because I want to learn from the successes and mistakes of others. I’m not too proud to tell you some of my most expensive mistakes. TheseMore »

2011 January: My Turn

2011 January: My Turn

My Turn Marketing: Basic is Best BY DAN COLLIER // RUSTY’S PIZZA PARLOR, VENTURA, CALIFORNIA Every time I read about a great sports coach, the article indicates that in order to achieve excellence, the coach took the players ‘back to basics.’ Just like in sports, I believe pizza marketing has basics. My Back to BasicsMore »