‘May I Suggest…’

pouring, wine, pizza, upselling, tomatoes

Successful upselling requires enthusiasm and sincerity Servers walk a fine line in customer service. In order to be successful, servers must inform their customers about specials and recommend fantastic menu items without stepping over the line and making their customers feel “sold.” Because no customer wants to be pressured into making unwanted purchases or engageMore »

Dress it up — Make uniforms work for your brand

employee uniforms

Investing in a look for a staff, whether it is a specific uniform from head to toe or more of a dress code that allows individual style, is a powerful way operators can show their customers who they are. A more casual pizzeria might have their staff in T-shirts and jeans whereas a formal dine-inMore »

Sign Language

Pitfire Pizza, exteior, sign

Signage plays an important — but often overlooked — part in restaurant success   A restaurant’s sign spells out more to customers than just its name. It says who you are and what customers can expect when they walk in the door. Casual or fancy, kid friendly or not, pizza or more, a sign isMore »

Dinnerware: Permanent Solution

Pie dinnerware

Serving up the right dinnerware impacts restaurant image In the restaurant world, there are no easy decisions, because every choice from the menu to the lighting impacts the restaurant’s image, the guest experience and the ultimate success or failure of the establishment. So, it makes sense that choosing between disposable and permanent dinnerware is aMore »

On the bubble: Marketing beer and wine

beer_0097

Marketing beer and wine will increase sales and keep customers happy. Alcohol sales often boost an operator’s bottom line, but deciding to carry beer, wine and/or spirits should not be about profits only. Operators need to understand who their customers are, what they want and how to keep them returning while still attracting new customers.More »

Building a Better Brand

menu sign

Operators know that reinvention is critical in the restaurant industry because there’s always a new trend to chase or create. Colors and décor go out of style before the paint dries. Customer service can up its game with a new gadget or technology tweak. And food allergies and the “hot” new dish can dictate aMore »

Use benefits of phone system to increase sales, productivity

hostess answers phone

Investing in a call management system, whether simple or sophisticated, is money well spent when operators learn to take full advantage of the system’s features. Today’s call management systems have the capacity for multiple to unlimited phone lines, messaging capabilities that increase productivity and sales, integration with your POS and the ability to handle customerMore »

Clean Sweep

Photo by Josh Keown

Customers are restaurants’ biggest allies and their harshest critics. They are not shy about expressing their joy, concern or displeasure with an eating establishment. The wilting plant in the corner, the dust on the ceiling fan or the empty paper towel bins in the bathroom are details easily overlooked by operators and staff. But customersMore »