Author Archives: Joel Cohen

How to Talk the Talk That Brings in Customers

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Over the years, in my many speeches, I’ve talked about the importance of differentiation—the need to separate your restaurant from the pack and the importance of standing outby making an impact and becoming memorable in the minds of your customers. The fact is, customers only remember the last three to four restaurants they’ve visited. If you’re not one of those restaurants, then you’re forgotten. SoundMore »

Joel Cohen Expo Exclusive 2012

Realizing it’s another hat to wear, with many more to come, pizza restaurant owners are faced with the dilemma of whether or not to jump on the social media bandwagon and roll the dice on how much these efforts may or may not increase sales. The big question that looms like a black cloud overMore »