Author Archives: Kamron Karington

2009 December: Marketing Matters

2009 December: Marketing Matters

Recently, I had a phone conversation with Arjun Sen, formerly the vice president of marketing and operations services at Papa John’s Pizza. Prior to that, he was manager of marketing research at Pizza Hut. Today, he’s a consultant with a dizzying grasp of detail. For example, he can show you a mind-numbing flowchart listing moreMore »

2009 November: Wicked Web

website, web, online

On a February evening in 2007, a Boston computer programmer named Jascha Franklin-Hodge received a call on his cell phone. He noticed the caller ID displayed a Chicago number. He was asked to create a robust, Web-based communication strategy for some guy named Barack Obama. That evening, history was set in motion. The Web, forMore »

2009 October: Marketing Matters

2009 October: Marketing Matters

I still get calls to this day from pizzeria owners telling me how well the “Million Dollar Letter” pulls in new prospects — and brings back lost customers. If you’re not hip to the letter, it is simply a full-page letter, explaining in vivid detail, what you are offering your prospect and why you areMore »

2009 November: Marketing Matters

2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap wide open. It was a bit awkward forMore »

2009 September: Prescription for Profits

2009 September: Prescription for Profits

Every weekday, 100,000 pharmaceutical reps take out or have delivered $4 million in food from restaurants just like yours. That’s over one billion dollars each and every year. The average catering budget for a pharmaceutical rep is between $800 and $2,500 per month –– and they spend every penny of it. In fact, they areMore »

2009 August: Marketing Matters

2009 August: Marketing Matters

My premise this month is simple. If you’re stuck in a dead-end cycle of paying for mass-marketing with credit cards, running continual discounts to keep your head above water and don’t have a clue as to how to mobilize your own customer base to spend money … stop it. There is a door to freedom.More »

2009 June: Marketing Matters

2009 June: Marketing Matters

Muscles produce force. Muscles create motion. Muscles incinerate fat. And therein lies a paradox. Most attempts at weight loss involve dieting instead of exercise. Successful, long-term fitness comes from working out, not from starving. Dieting is the absolute worst thing you can do if you’re trying to lose weight. Starving yourself has the reverse effectMore »

2009 July: Marketing Matters

2009 July: Marketing Matters

You still standing? Congratulations. It’s been pretty tough lately, to say the least. The good news? If you’ve made it this far, you stand a good chance of surviving this downturn and popping out stronger than ever on the other side. As the weak players fall by the wayside, make sure you’re grabbing up yourMore »

2009 April: Marketing Matters

2009 April: Marketing Matters

Saturday morning, February 7th, 2009: I paused from an early morning jog. The earth was rotating into position and I had to be ready. Then, right on schedule at 6:47 a.m. Honolulu time as the sun peaked over Diamond head, I turned 50. The only glitch in this picture perfect day was that the restaurantMore »

2009 March: Marketing Matters

2009 March: Marketing Matters

Risk. From the French word “risqué,” meaning “naughty.” Do me a favor and take a look at your ring finger. Is it longer than your index finger? By how much? A recent study by Cambridge University discovered that men with longer ring fingers, compared to their index fingers, tended to be more successful stock traders.More »