2009 November: Wicked Web

website, web, online

On a February evening in 2007, a Boston computer programmer named Jascha Franklin-Hodge received a call on his cell phone. He noticed the caller ID displayed a Chicago number. He was asked to create a robust, Web-based communication strategy for some guy named Barack Obama. That evening, history was set in motion. The Web, forMore »

2009 November: Marketing Matters

2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap wide open. It was a bit awkward forMore »

2009 September: Prescription for Profits

2009 September: Prescription for Profits

Every weekday, 100,000 pharmaceutical reps take out or have delivered $4 million in food from restaurants just like yours. That’s over one billion dollars each and every year. The average catering budget for a pharmaceutical rep is between $800 and $2,500 per month –– and they spend every penny of it. In fact, they areMore »

2009 June: Marketing Matters

2009 June: Marketing Matters

Muscles produce force. Muscles create motion. Muscles incinerate fat. And therein lies a paradox. Most attempts at weight loss involve dieting instead of exercise. Successful, long-term fitness comes from working out, not from starving. Dieting is the absolute worst thing you can do if you’re trying to lose weight. Starving yourself has the reverse effectMore »