Author Archives: Nora Caley

Marketing Theme Nights

Marketing Theme Nights

Everyone loves your pizza, but sometimes people need another reason to visit on a weeknight. Some operators find that theme nights are a good way to attract customers on a slow night, create buzz about the restaurant, and most importantly, build relationships with people who become repeat customers. Chris Ransom, owner and manager of GrandMore »

Service: Is this going to be on the test?

Emmas Server

Educating servers can keep customers satisfied and increase check averages   Restaurant customers ask many questions, ranging from “What’s the special?” to “Is there gluten in the salad dressing?” Servers need to be educated so they can answer even the most difficult queries about the menu, daily specials and wine pairings. They also need toMore »

Restaurant design trends take on classic good looks

Garage Bar Communal Table

Nothing goes better with pizza than reclaimed wood. At least that’s one big trend in restaurant design right now. Operators and design experts say as the new year opens, emerging concepts and longtime restaurants are looking to classic finishes to make dining areas warm and inviting. Among those finishes is reused wood for tabletops. “WhatMore »

Hold the Fizz

Tea and lemonade

Operators offer alternatives to soda   It turns out not everyone likes soda with pizza. In fact, soda sales are down in restaurants, as consumers seek something new in non-alcoholic beverages. Operators are responding with everything from old standbys to new concoctions with fun names. Some people simply don’t like soda, and others disdain itMore »

Don’t fall flat

Silverware

Keep tabs on your flatware count   Noble Pie Parlor in Reno, Nevada, stays open until 5 a.m. on weekends, and that means one thing: the flatware is going to disappear. “In Reno the bars don’t close, technically,” says co-owner Trevor Leppek. “We are serving pizza to customers who don’t realize there is a forkMore »

Employee Social Media Monitoring: On Line

2013 February: On Line

Should you monitor your employees’ social media use? Admit it: you’ve Googled people you know to find out more about them, and you’ve used Facebook to look up old friends without actually contacting them. You might even have used social media to do a quick background check on a job candidate, or to help youMore »

Working while distracted

cell phone policy smart phone

Operators enforce employee cell phone policies   Cell phones have created some challenges for operators who want staff members to stay focused. In fact, employees were sneaking calls, not to mention texting, posting on Facebook and playing Candy Crush in the restrooms, says Megan Dennison, director of operations for Cane Rosso in Dallas. “They thinkMore »

Online, mobile, tablet visibility critical to success

Online, mobile, tablet visibility critical to success

Can your pizzeria be found? Sometimes customers have trouble finding Coal Fire Pizza, located near Baltimore. “They’ll say, ‘We tried Google Maps and MapQuest and the directions were wrong,” says Dennis Sharoky, president of the five-unit company. “We look into it and we try to find us, and it comes up. Maybe they were doingMore »

Delivery drivers — The big screen

Photos by Rick Daugherty & Josh Keown

Keep your drivers — and the public — safe by checking job applicants’ pasts Delivering a pizza means more than just getting the fresh hot pie to the customer quickly. Operators have to make sure their delivery drivers do not harm anyone through a vehicular accident or a crime. One way to help prevent theseMore »

Security systems protect assets, boost sales

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of openingMore »