Pizzeria Social Media Marketing — October 2013

Pizzeria Social Media Marketing -- October 2013

Pizza Tweets custom essay writing services reviews Mannie & Bo’s Pizza @mannieandbo Cash discount day! 10% off dine-in bill when you pay in cash. Why it works: We all know how expensive credit card fees can be. Mannie & Bo’s encourages paying with cash — and rewards customers for doing so. Offering it for dine-inMore »

SEC says “Don’t call your customers ‘guests’”

SEC says “Don’t call your customers ‘guests’”

Restaurant visitors are referred to in many ways — customers, diners, patrons, consumers, clientele, but not “guests” according to the Security Exchange Commission. The SEC and the restaurant chain, Noodles & Company, have been disputing use of the term for months. In a letter to Noodles & Company, an SEC representative wrote, “We note thatMore »

2013 Hot 100: By the Numbers

2013 Hot 100: By the Numbers

Pizza Today mails out surveys to independent pizzerias across the country and annually ranks the the pizza industry’s largest independent pizzerias in the U.S. based on gross sales. Using the responses, let’s break down Hot 100 stats: Operational breakdown The average Hot 100 pizzeria operates three units. Average age of a pizzeria in the Hot 100More »

Big chains jump on performance-kitchen concept

Big chains jump on performance-kitchen concept

A performance kitchen is nothing new to many independent pizzerias. Tossing dough and handcrafting pizza in front of a jaw-dropped audience of eager patrons is what the open-concept pizzerias thrive on. Domino’s Pizza is introducing a concept built around its open kitchen in Austin, Texas. The pizza company is calling it Pizza Theater. For moreMore »

Pizza Today reader asks for sweet dessert recipes

Pizza Today reader asks for sweet dessert recipes

SOMETHING SWEET Q: We’ve outsourced desserts for the last four years. I’d like for us to make our own, but don’t know if it will be worth our time and labor cost. Which way is better for us? Tabitha Rusk Santa Clara, California A: Tabitha, it really depends on how many desserts you sell perMore »

Reddit gets more than 11,000 comments on “worst restaurant experience”

Reddit gets more than 11,000 comments on “worst restaurant experience”

Reddit asked its subscribers, “What was the worst restaurant experience you have ever had?” The post generated more than 11,000 comments, so far. Restaurant nightmares ranged from encountering pests and food poisoning to foreign objects in food and horrendous service. Spoiler alert: pizzerias did not come out unscathed in the comments. online essays As aMore »

Austin pizzeria makes annual pizza pilgrimage to NYC

Austin pizzeria makes annual pizza pilgrimage to NYC

Every September, Home Slice Pizza in Austin, Texas, partially shuts down for four days so 30 members of its staff can travel to New York City to eat at nearly a dozen pizzerias. According the Austin Chronicle, Home Slice staff has reported that the trip is informative, inspirational and fun. Not only did owners JenMore »

Domino’s upcycles its advertising (With VIDEO)

Domino’s upcycles its advertising (With VIDEO)

Domino’s Pizza had a dilemma when the company rebranded and changed its logo. What does the pizza chain do with all of those signs, print ads, pizza boxes, shirts, and truck panels, etc. that were replaced? Domino’s commissioned up-and-coming artists to create unique pieces of art from old brand materials and launched a Pinterest pageMore »

Upcoming Pizza Today Webinar

Upcoming Pizza Today Webinars

Pizza Today, in conjunction with Moving Targets, is offering a series of Social Media-based webinars. Our final webinar is March 4, 2014. As operators nationwide continue to recognize the importance of social media and the impact outlets such as Facebook, Twitter, Instagram, etc. have on a pizzeria’s marketing efforts, we’re expanding our online repertoire. TheMore »