Author Archives: Scott Wiener

Bring your pizzeria web site up to speed

2013 March: Man On The Street

This is an intervention. The Internet has become well-worn territory, yet many of you are still treating your Web sites like it’s 1996. Users’ attention spans are microscopically short for Web sites, so you want there to be as few barriers as possible between potential customers and your business. In a completely selfish maneuver toMore »

Man on the Street: Scott Wiener Talks Regional Pizza Styles

MAN ON THE STREET SCOTT WEINER TALKS REGIONAL VARIATION PIZZA STYLES

The secret’s out: Detroit style pizza is delicious. It’s not news to people in the Motor City, but the rest of us are only now being introduced to the burnt cheese goodness over 60 years after its first appearance. This year’s Pizza Expo saw more Detroit style pies than ever before and they even earnedMore »

Bad Customer Service Experience Strands Customers

Scott Weiner

Stranded. That’s how I felt the last time I had a bad restaurant experience. The wait was short, the ambiance was perfect and the food delicious. Everything was perfect until the interminable final minutes of my visit. I must have slipped into an alternate dimension the second the cheesecake hit the table. Did they completelyMore »

Man on the Street: Customers Want Show and Tell

performance kitchen prep line

“I could tell you, but then I’d have to kill you.” It’s the most boring answer to a simple question. I get it, there are a lot of pizzerias out there and you need to maintain a competitive edge to avoid getting swallowed up by the bigger fish. But have you seen what those sharksMore »

Man On The Street: NY slice / artisan pizza battle

2013 May: Man On The Street

The streets of New York are in the midst of an epic battle. In one corner, the classic slice weighs in with its thin-yet-yielding crust topped with tomato sauce and low moisture mozzarella cheese. In the opposite corner waits a smaller, more delicate pizza baked in a showpiece oven and topped with hand-crushed tomatoes underMore »

Man on the Street: Defending the Pizzarazzi

Photo by Mandy Detwiler

The crowd gasps an undeniable breath of anticipation the moment she appears on stage. After a brief announcement from the emcee, the crowd exchanges quips of admiration regarding the impending performance. As the moment of performance arrives, paparazzi descend upon her. But the stage is not that of Madison Square Garden, it’s a table; theMore »