Author Archives: Denise Greer, Associate Editor

No more slimy mushrooms on pizza

Denise Greer

Perhaps, I might be a bit finicky about mushrooms. Growing up in eastern Indiana, spring meant morel-hunting season. Each year, my family would set off into the soggy woods scouring under dead trees and downed limbs in search of these treasured cone-shape fungi with its intense, meaty flavor. Wild morels set the bar pretty highMore »

Now serving: Adding a bar

bartender making cocktail Tutta Bella

Incorporating the sell of alcohol into a pizzeria operation comes with obstacles, but the rewards may be too big to ignore its revenue potential. Darryl Meadows, co-owner of Manhattan Pie Company in Georgetown, Texas, sought to add a bar long before it become a reality in May 2012. But, Texas had rules against bars beingMore »

How to get media coverage

press coverage wall of fame

PR pros offer tips on getting media coverage There’s no magic formula to generate media attention for your pizzeria. The media’s perception — or even awareness — of your pizzeria is driven by your restaurant’s word-of-mouth reputation that you’ve built on quality and service. The same vigor, persistence and follow-through can lead to getting yourMore »

Give Your Interior A Spruce

Photo by Josh Keown

When Sara Griffith, husband Joe and partners Shawn and Barb Griffith bought a Sam & Louie’s franchise location in Omaha, Nebraska, in August 2012, Sara was looking to update the pizzeria’s interior. She found inspiration from Pinterest, a visual-based social networking site, to use chalkboard paint to cover the entire wall behind the order counter.More »

Fratelli Pizza becomes a Flagstaff, Arizona, staple

Fratelli Pizza pie and menu

Brothers Brent and Pete Schepper set out to open a college late-night carryout and delivery pizza place. More than 11 years later, Fratelli Pizza has become a community-driven pizzeria that generates nearly $2.2 million in sales. Key to that success: “We’re not afraid to change,” Brent says. “We thought we’d be the college late-night deliveryMore »