Author Archives: Denise Greer, Associate Editor

What’s your origin story?

Denise Greer

There’s nothing like sitting down with passionate pizzeria operators and learning all about their pizzerias. At Pizza Today, we explore the ins and outs of the entire operation during our pizzeria visits. And my favorite part of those conversations is when I ask, “What’s your origin story?” Even among similar concepts, each owner offers suchMore »

Closing Procedures Checklist

Storage Wars -- pizzerias cope with small spaces

Jason Petro, owner of Red Star Pizza Company in Seymour, Indiana, borrows from a popular sales mantra in his approach to closing procedures: “Always be closing.” With a limited staff, it’s a method that has served his small pizzeria well. “The main thing is time management,” Petro says. “You know what needs to be done.More »

Sell More Desserts

Denise Greer

Upselling can be an art. But is doesn’t have to be. It can simply be part of your standard operating procedure. Recently, I visited a restaurant that made me want to save room for dessert. After our pager finally rang, a hostess began to lead us to our table. As we transitioned from the waitingMore »

Dress for Success: Communication with staff is key when enforcing dress codes

2009 November: Five Questions

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »