Author Archives: Denise Greer, Associate Editor

Closing Procedures Checklist

Storage Wars -- pizzerias cope with small spaces

Jason Petro, owner of Red Star Pizza Company in Seymour, Indiana, borrows from a popular sales mantra in his approach to closing procedures: “Always be closing.” With a limited staff, it’s a method that has served his small pizzeria well. “The main thing is time management,” Petro says. “You know what needs to be done.More »

Sell More Desserts

Denise Greer

Upselling can be an art. But is doesn’t have to be. It can simply be part of your standard operating procedure. Recently, I visited a restaurant that made me want to save room for dessert. After our pager finally rang, a hostess began to lead us to our table. As we transitioned from the waitingMore »

Dress for Success: Communication with staff is key when enforcing dress codes

2009 November: Five Questions

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

Marketing through your POS system

POS, system, cashier, pizzeria, cash register

Our pizzeria owning grandparents would hardly recognize the pizzeria of today. Sure it smells the same. The dough, cheese and sauce are where they should be. However, the dizzying array of computers, touchscreen monitors, digital menu boards, bump bars, routers and switches would have our predecessors wondering if they are in a pizzeria or inMore »

QuickBooks fakes a pizza joint

fake pizzeria, quickbook, intuit

Remember that QuickBooks commercial that featured two pizzeria guys who raved about how the program helped their thriving business? Well, it’s fake. Too bad, it looked like a pretty nice pizza shop. The fake name, King Crow Pizza, appears on a chalkboard above the open kitchen in the commercial. And, if you go to www.kingcrowpizza.com,More »

One pizzeria aims for Halloween horror; others get festive (With VIDEOS)

Papa Murphy's, jack-o-lantern, pizza, halloween, promotion

Sure you could create a traditional Halloween promo commercial — not this Norwegian pizzeria that applied a ghoulish cinematic approach to its Halloween commercial. Its gory approach may just help viewers lose their appetites. 
(DISCLAIMER: GRAPHIC VIDEO) Halloween is a big night for pizza sales. From themed pizzas and promotions to parties and catering, pizzeriasMore »