Author Archives: Denise Greer, Associate Editor

Marketing through your POS system

POS, system, cashier, pizzeria, cash register

Our pizzeria owning grandparents would hardly recognize the pizzeria of today. Sure it smells the same. The dough, cheese and sauce are where they should be. However, the dizzying array of computers, touchscreen monitors, digital menu boards, bump bars, routers and switches would have our predecessors wondering if they are in a pizzeria or inMore »

QuickBooks fakes a pizza joint

fake pizzeria, quickbook, intuit

Remember that QuickBooks commercial that featured two pizzeria guys who raved about how the program helped their thriving business? Well, it’s fake. Too bad, it looked like a pretty nice pizza shop. The fake name, King Crow Pizza, appears on a chalkboard above the open kitchen in the commercial. And, if you go to www.kingcrowpizza.com,More »

One pizzeria aims for Halloween horror; others get festive (With VIDEOS)

Papa Murphy's, jack-o-lantern, pizza, halloween, promotion

Sure you could create a traditional Halloween promo commercial — not this Norwegian pizzeria that applied a ghoulish cinematic approach to its Halloween commercial. Its gory approach may just help viewers lose their appetites. 
(DISCLAIMER: GRAPHIC VIDEO) Halloween is a big night for pizza sales. From themed pizzas and promotions to parties and catering, pizzeriasMore »