Closing Procedures Checklist

Storage Wars -- pizzerias cope with small spaces

Jason Petro, owner of Red Star Pizza Company in Seymour, Indiana, borrows from a popular sales mantra in his approach to closing procedures: “Always be closing.” With a limited staff, it’s a method that has served his small pizzeria well. “The main thing is time management,” Petro says. “You know what needs to be done.More »

Dress for Success: Communication with staff is key when enforcing dress codes

2009 November: Five Questions

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

Pizza Today on the Road: Northern Arizona

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Pizza Today Associate Editor Denise Greer and Creative Director Rick Daugherty traveled to northern Arizona this week. Here’s a sneak peek of some the pizzas we tried: We Cook Pizza & Pasta, in Tusayan, Arizona, features a unique take on the Margherita: : We Cook Pizza & Pasta offers a colorful Chicken & Broccoli Pizza:More »

Manager interaction with customers as crucial as owner rapport

Denise Greer

I watched an interesting pattern in my parents’ small business. My father’s customers loved him, knew him by name. He had a knack for interacting with his clientele. On those rare occasions when he would take a day off, the business was a ghost town. The problem was not that he took time away —More »

Return of the deal: restaurants see more discount-driven traffic

coupon, deals, promotion, restaurant, pizzeria

Are customers looking for restaurant deals? Yes, according to a report by The NPD Group, a market information and advisory service. Restaurant visits prompted by deals and discounts is up two percent from 2012. The biggest gain comes from restaurant visits based on “buy some, get some” or “two-for-one” offers, rising 14 percent. “In myMore »

Marketing through your POS system

POS, system, cashier, pizzeria, cash register

Our pizzeria owning grandparents would hardly recognize the pizzeria of today. Sure it smells the same. The dough, cheese and sauce are where they should be. However, the dizzying array of computers, touchscreen monitors, digital menu boards, bump bars, routers and switches would have our predecessors wondering if they are in a pizzeria or inMore »

QuickBooks fakes a pizza joint

fake pizzeria, quickbook, intuit

Remember that QuickBooks commercial that featured two pizzeria guys who raved about how the program helped their thriving business? Well, it’s fake. Too bad, it looked like a pretty nice pizza shop. The fake name, King Crow Pizza, appears on a chalkboard above the open kitchen in the commercial. And, if you go to www.kingcrowpizza.com,More »

One pizzeria aims for Halloween horror; others get festive (With VIDEOS)

Papa Murphy's, jack-o-lantern, pizza, halloween, promotion

Sure you could create a traditional Halloween promo commercial — not this Norwegian pizzeria that applied a ghoulish cinematic approach to its Halloween commercial. Its gory approach may just help viewers lose their appetites. 
(DISCLAIMER: GRAPHIC VIDEO) Halloween is a big night for pizza sales. From themed pizzas and promotions to parties and catering, pizzeriasMore »