Author Archives: Denise Greer, Associate Editor

Extra Virgin Oven grows from farmers market pizza cart to million-dollar operation in Charleston, South Carolina

Extra Virgin Oven grows from farmers market pizza cart to million-dollar operation in Charleston, South Carolina

While working at a local, upscale Charleston, South Carolina restaurant, friends Ricky Hacker and Matt McIntosh had a vision. “We kicked around the idea of a wood-fired pizzeria and realized that we didn’t have the money to open a restaurant,” Hacker says. The partners pulled funds together to operate a mobile, wood-fired pizza cart. InMore »

Il Pizzaiolo / Buckhead Pizza Co. Atlanta, GA

2013 May: IL PIZZAIOLO / BUCKHEAD PIZZA CO. ATLANTA, GA.

I love this business,” says Sean Kelly, co-owner of Buckhead Pizza Company in Atlanta, Georgia. “I love pizza…more, I love the dining experience.” Kelly and partner Sam Abdullah have engineered the Buckhead concept around the dining experience. “It’s a fine dining look at pizza,” says Kelly, whose background is fine dining, while Abdulla previously ownedMore »

Il Pizzaiolo / Antico Pizza Napoletana, Atlanta, GA

2013 May: IL PIZZAIOLO / ANTICO PIZZA NAPOLETANA, ATL, GA.

Giovanni Di Palma, owner of Antico Pizza Napoletana in Atlanta, Georgia, has created the scenario many operators dream of. Most nights and weekends, a line of eager customers wrap around the parking lot and down the block. Most Saturdays, Di Palma says, Antico sells more than 1,000 Neapolitan pizzas. The high-volume shop near Georgia TechMore »

Move Over, Main Stream

2013 April: Move Over, Main Stream

As the Pizza Today crew travels the country and interacts with operators at events like International Pizza Expo, there is one trend that shakes the core of traditional advertising. In lieu of radio, television and newspaper spots, many independent operators are gravitating towards innovative solutions that bring pizzerias closer to their patrons and potential customers.More »

Dress Code: Spell It Out

Photo by Josh Keown

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania, — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

A Well Oiled Machine: Opening Procedures

Photo by Josh Keown

The hours before opening — while sometimes hectic — are the few times in a busy pizzeria’s day when customers are not continually walking in and the phone is not ringing like crazy. It’s the perfect opportunity to lead the day in a positive and profitable direction. Paul Gainor, owner of Pizza Zone with twoMore »

Il Pizzaiolo / Aldos, Naples, FL

2013 February: Il Pizzaiolo / Aldos, Naples, FL

Last fall, Aldos Ristorante Italiano & Bar in Naples, Florida was tapped by Pizza Today to host the finale party for Slice of Hope, a fundraising event uniting the nation’s pizzerias in the fight against breast cancer. Talk about an event. Owners Kelly and Aldo Musico, their crew, partners and volunteers created a grand festival-styleMore »