Author Archives: Denise Greer, Associate Editor

Il Pizzaiolo / Antico Pizza Napoletana, Atlanta, GA

2013 May: IL PIZZAIOLO / ANTICO PIZZA NAPOLETANA, ATL, GA.

Giovanni Di Palma, owner of Antico Pizza Napoletana in Atlanta, Georgia, has created the scenario many operators dream of. Most nights and weekends, a line of eager customers wrap around the parking lot and down the block. Most Saturdays, Di Palma says, Antico sells more than 1,000 Neapolitan pizzas. The high-volume shop near Georgia TechMore »

Move Over, Main Stream

2013 April: Move Over, Main Stream

As the Pizza Today crew travels the country and interacts with operators at events like International Pizza Expo, there is one trend that shakes the core of traditional advertising. In lieu of radio, television and newspaper spots, many independent operators are gravitating towards innovative solutions that bring pizzerias closer to their patrons and potential customers.More »

Dress Code: Spell It Out

Photo by Josh Keown

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania, — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

A Well Oiled Machine: Opening Procedures

Photo by Josh Keown

The hours before opening — while sometimes hectic — are the few times in a busy pizzeria’s day when customers are not continually walking in and the phone is not ringing like crazy. It’s the perfect opportunity to lead the day in a positive and profitable direction. Paul Gainor, owner of Pizza Zone with twoMore »

Il Pizzaiolo / Aldos, Naples, FL

2013 February: Il Pizzaiolo / Aldos, Naples, FL

Last fall, Aldos Ristorante Italiano & Bar in Naples, Florida was tapped by Pizza Today to host the finale party for Slice of Hope, a fundraising event uniting the nation’s pizzerias in the fight against breast cancer. Talk about an event. Owners Kelly and Aldo Musico, their crew, partners and volunteers created a grand festival-styleMore »

Roast `Em

Photo by Josh Keown

Why bother roasting? Roasting intensifies an ingredient’s natural flavors. it also cooks away the rawness and pulls out some of the moisture that can result in a soggy finished pie. It is a cooking method where the vegetable is exposed directly to the hot, dry heat in an oven. it promotes browning. There is alsoMore »

Customer Complaints: The Flipside

2012 November: The Flipside

“Just say, ‘Yes,’” is the advice veteran pizzeria operator Jeff Cohen lends to handling customer complaints. Cohen, who opened Pizza Loft in Davie, Florida in 1975, applies a giving mentality to his shop. In fact, when customers walk in, they pass by a prominent sign at the front door reading, “Customer service is what weMore »

2011 December: WINDOW OF OPPORTUNITY

Hundreds and even thousands of people pass by your pizzeria on a daily basis. What message are your windows sending? How to approach window signage and advertising varies from pizzeria to pizzeria. Westshore Pizza in Tampa, Florida, has large, wide front windows facing a busy thoroughfare. Operations Manager Tyrell Reed says, “We like to giveMore »

Pizza Power: Brooklyn Pizza Company, Tucson, Arizona

2012 September: BROOKLYN PIZZA COMPANY

Brooklyn Pizza Company puts its philosophy to work Solar powered and community minded—Brooklyn Pizza Company brings New York-style pizza to Tucson, Arizona. Opened in 1996, the pizzeria is centered in the hip, eclectic business corridor of Fourth Avenue, nestled next to the University of Arizona (UofA). It’s usually a busy district of foot and streetMore »

2012 September: Safety First

Think of dangerous work environments. Factories might come to mind, but a restaurant can be just as dangerous. With hot ovens, knives and slick floors, your kitchen provides ample probability for minor or even major injuries. There are nearly 200,000 non-fatal occupational injuries in food service establishments each year, according the U.S. Bureau of LaborMore »