Author Archives: Denise Greer, Associate Editor

2011 December: WINDOW OF OPPORTUNITY

Hundreds and even thousands of people pass by your pizzeria on a daily basis. What message are your windows sending? How to approach window signage and advertising varies from pizzeria to pizzeria. Westshore Pizza in Tampa, Florida, has large, wide front windows facing a busy thoroughfare. Operations Manager Tyrell Reed says, “We like to giveMore »

Pizza Power: Brooklyn Pizza Company, Tucson, Arizona

2012 September: BROOKLYN PIZZA COMPANY

Brooklyn Pizza Company puts its philosophy to work Solar powered and community minded—Brooklyn Pizza Company brings New York-style pizza to Tucson, Arizona. Opened in 1996, the pizzeria is centered in the hip, eclectic business corridor of Fourth Avenue, nestled next to the University of Arizona (UofA). It’s usually a busy district of foot and streetMore »

2012 September: Safety First

Think of dangerous work environments. Factories might come to mind, but a restaurant can be just as dangerous. With hot ovens, knives and slick floors, your kitchen provides ample probability for minor or even major injuries. There are nearly 200,000 non-fatal occupational injuries in food service establishments each year, according the U.S. Bureau of LaborMore »

Pest Control: Shut them down!

2012 August: Shut them down!

Control pests before they control your pizzeria The lower 48 states experienced one of the mildest winters on record. News services across the country have reported that the easy winter has made way for an above average bug filled summer. Dr. Zia Siddiqi, director of quality systems at Orkin, says the pest control company hasMore »

Iced Tea: Liquid Gold

LiquidGold Tea Time iced tea

Unique flavors can make iced tea a profit booster Iced tea has its place in America. It has its own holiday in America, even. While the official first day of summer happens weeks later, National Iced Tea Day fittingly kicks off the season on June 10. There are varying accounts of the origin of icedMore »

Il Pizzaiolo: Pizza Rock, Sacramento, CA

2012 May: Il Pizzaiolo: Pizza Rock

Metal flames shooting from its artistic sign in front hint at what is in store for customers who visit Pizza Rock in Sacramento, California. Once inside, a real PeterBilt semi truck crashes through a wall hovering over its bar with a DJ booth spinning loud, lively music inside the truck’s cab. Balancing the wall oppositeMore »

Il Pizzaiolo: Paesanos, Sacramento, CA

2012 May: Il Pizzaiolo: Paesanos

There is an ever-present theme that weaves its way through Sacramento, California-based Paesanos’ 16-year-old operation: evolution, revolution even. Co-owner Mark Scribner and Director of Operations Dana Scarpulla showcased its original Midtown location during a recent Pizza Today visit to talk about Paesanos’ concept and its growth. When the first Paesanos opened in the trendy MidtownMore »

2012 April: Forbidden Fruit?

Hawaiian Pizza and its variations broke the mold years ago, combining sweet, tart pineapple with savory, salty ham to create a menu favorite across the country. While pineapple has become a mainstay on many pizzerias’ toppings lists, there is a world of fruits just waiting to find their way onto your pizzas. Mango, cranberries, apples,More »

2012 March: What If…

2012 March: What If...

Catastrophe — it’s one of those words you try not to utter in the restaurant industry. But it’s hard not to think about “what if there’s a fire, someone gets hurt in my place, the delivery driver has an accident?” or the infinite number of other scenarios that could take place. That is when yourMore »

Operating a Bar: Serious Business

2012 March: Serious Business

Dram shop laws, underage drinking, over serving, altercation risk, staffing and training: operating a bar within a pizzeria can be a mess of liability. But managed effectively, a bar can enhance your pizzeria and drive traffic with not only alcohol sales but also food sales. A bar is not something an owner enters into lightly.More »