Author Archives: Dave Ostrander

Give Your Menu Muscle

Pizza Industry Expert Big Dave Ostrander offers more tips on selling an existing pizzeria

Your menu can’t simply be a price list. People who focus on cost don’t focus on buying. To turn your menu into a selling machine, you need to give it muscle by using it to create demand for your most profitable dishes. How? With strategic and proper placement of photos, boxes, descriptions, etc. Did youMore »

Ask Big Dave: Employee morale

Photo by Josh Keown

Q: I have a large group meet here on Thursdays, and they spend a lot of money. My staff gets bummed when they come because it’s frantic for a few hours. What gives? A: One of my customer service counter people turned to the kitchen and announced that four carloads and a tour bus justMore »