Author Archives: Jeffrey Freehof

Primo Pasta

primavera, pasta, vegetables

Get those garden-fresh veggies into a versatile primavera sauce   It’s summer, and that means a bounty of fresh vegetables are at every corner farm stand and are at their best price through your vendors. Some say there is a primavera phenomenon going on and I say it’s simply that time of year where produceMore »

Relocation: On The Move

2013 February: On The Move

When considering moving your restaurant from one location to another, there’s a lot at stake. As the owner of an established Italian restaurant here in Georgia, we wanted to make the right decision for both our business and our customers. Questions to ask yourself before moving: Have you outgrown your existing space? Is your rentMore »

Basil — Green is In

Basil

Fresh basil makes the summer rounds in pizzerias The heat is on as we are smack dab in the middle of summer. Although pizza sales are strong all year, you will notice that customers are looking for some fresher alternatives instead of or to accompany your pizza. Since this is the height of basil growingMore »

Classic Bruschetta

Tomato Basil Bruschetta

Bruschetta is such a popular item coming straight from Italy with so many different ways of preparation that are all relatively easy. Bruschetta is an Italian word that simply refers to toasted or grilled bread that has been rubbed with garlic and drizzled with a little olive oil. Bruschetta is usually served as an appetizer,More »

Calzones: In the Fold

2011 January: In the Fold

For those of you who have heard some of my advice regarding menu development over the years, you understand how important it is to maximize the usage of your ingredients. By following this philosophy, you will enjoy a lower food cost by not wasting product that didn’t get used before it expired –– all whileMore »

Green Thumb

2012 JULY: Green Thumb

Love it or hate it, spinach has the potential to be a big hit on your menu and can be utilized in appetizers, pizza, pasta and entrées. I have loved spinach since I was a kid. In sixth grade, at recess, when most kids went across the street with their pocket full of change toMore »

Pizza Pillar — the sauce

2010 August: Pizza Pillar

No member of pizza’s holy trinity — dough, sauce and cheese — should be overlooked. Without hitting all three out of the park, your pizza easily gets lost in the crowded foodservice landscape. So why do so many operations simply open a can of tomato sauce and roll with it? In my opinion, giving yourMore »

Scrumptious Sandwiches

Caprese Meatball Slider

Add variety to your sandwich menu   Do you ever stop for just a moment and realize how lucky we are to be in the business of feeding folks every day? Our routines can certainly become a bit repetitive, leaving us with that same old lack-luster routine. Trust me, it never has to be thatMore »

Stretch ingredients out!

fried, garlic knots

Use current ingredients to expand your menu in new directions OK, friends, International Pizza Expo has come to an end and what an exciting time it was! It just gets bigger and better each year. While I am busy with my involvement with Expo, you probably also saw me buzzing up and down each isleMore »

Get healthy with a variety of meats and proteins

Sundried pizza salad

Flavorful meats and proteins address dietary needs With more attention than ever being placed on healthy menu options, operators are turning to products that are made from healthier ingredients. I’ve noticed how much attention the Mediterranean diet is getting with its health benefits. Most folks don’t usually stick with healthy dining because it can beMore »