Marketing to lazy customers

post card, lazy customer

Use POS data to reinvigorate relationships with disengaged patrons   You have heard it said that if you ‘want a friend, be a friend.’ We all need relationships for our lives to be complete. The same is true with our businesses. It depends on the relationship developed with the customer. “The most practical, beautiful, workableMore »

Employee Incentives: Fair Trade

2012 August: Fair Trade

Years ago I realized that my employees were one of my most valuable assets, both in my operations and marketing. Although I can be a savvy businessman, I couldn’t execute my strategies without good people behind me. Once I had acquired such a crew I needed to reward them and show my appreciation for theirMore »

Loyalty Programs: In the Club

Photo by Josh Keown

The Greek poet Euripides said: “One loyal friend is worth 10,000 relatives.” Think about the truthfulness of that statement. Friendship is a relationship we are not born into but still choose to cherish. In the hospitality industry, we form relationships with our customers and treat them like dear friends. We reach out, listen and reactMore »

Independent vs Franchisee

pizzaiolo_0162

Is an independent or franchise operation right for you?   You’re an entrepreneur, one who starts a business and is willing to take considerable initiative and risk in order to make money. Entering into the restaurant business is certainly a gamble –– 80 percent fail within the first five years. How can we lessen our risk?More »

Delivery as a marketable service

Delivery as a marketable service

Nearly 80 percent of U.S. pizzerias offer delivery. What does delivery mean to you as an operator? a) An additional avenue of revenue? b) A selling proposition? c) A daily challenge of overseeing drivers and deliveries? d) All of the above You probably answered “d.” Today’s diners regard pizza and delivery as going hand-in-hand. ManyMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »

2009 December: Accounting Software

2009 December: Accounting Software

Accounting is defined as “The art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof.” Accountants record and analyze the financial information of the companies where they are employed. Acting as strategic partners,More »

2009 September: Learning is Earning

2009 September: Learning is Earning

Why is it that some operators never seem to leave the kitchen, are afraid to take a vacation and consider overtime a way of life? Why is it that some operators seem to have that “Midas touch”? Why have some bought a business while others have bought a job? Let’s take a look at someMore »