Author Archives: Scott Wiener

Man on the Street: Socially Awkward

Scott Weiner

Got social media? Here’s how to use it right   I’m so glad I don’t have to write another column about why everyone should be active on social media. You already know how vital it is to your pizzeria’s marketing plan and posting had become a part of your routine. Now that you’re a socialMore »

Man on the Street: Cult of Personality

counter service employee with customer

How well do your customers know you personally?   Last week, I witnessed an interesting conversation between two roommates in the Williamsburg section of Brooklyn. They were grumbling about a price hike at the local smoothie shop. Roommate No. 1 said: “They’re probably just taking advantage of the neighborhood’s growing popularity.” It was a fairMore »

Man on the Street: It’s tradition!

Tacconelli’s / Philadelphia, PA

  Locals embrace pizzerias’ policies, offerings Just weeks after taking office, the newly minted mayor of New York City offended every single one of his constituents when he used a knife and fork to eat a slice of pizza. This is the one guy who should know that New Yorkers typically fold their slices andMore »

Man on the Street: ‘What’s Your Story?’

Scott Weiner

I felt simultaneously enraged and enlightened when I read an interview with a restaurateur on a food Web site last week. He insisted that the reason people return to restaurants has nothing to do with the food itself, but instead hinges upon the other components of a dining experience. I’ve always thought of myself asMore »

Man on the Street: Good vibrations

Scott Weiner

Even the biggest dive spots have a vibe to cash in on Marketing folks call it “branding” but I’ll just call it “vibe.” It’s a huge part of what attracts me to (or keeps me away from) your business. I don’t believe there are any best pizzerias, only pizzerias that fit better for different situations.More »

Man on the Street: Go Nuts!

Scott Weiner

When was the last time you added a new topping to your menu? I’m sure you’re busy enough with the usual pepperoni, sausage and mushrooms, but sometimes customers like me are ready to venture out into unknown flavors and textures in search of new and unusual. I’ve been noticing a new trend at pizzerias lately,More »

Man on the Street: Online ordering — the wave of right now

Online ordering

Pizza delivery saves lives. It solves late-night hunger pangs, relieves depression, fuels the student during midterms and caters kids’ birthday parties. For you, it represents a big chunk of your business, but for me it’s disaster relief. Ever since the 1960s, pizza salvation has been just a phone call away. But times are changing andMore »

Man on the Street: Desserts — indulge me

Scott Weiner

What if I get tired of pizza? I get this question a lot and I’m pretty sure if that horrible day ever comes I’ll just become more obsessed with ice cream. My sweet tooth is so strong I can’t keep cookies in the house because I know I’ll eat them immediately. The days following Halloween,More »

Bring your pizzeria web site up to speed

2013 March: Man On The Street

This is an intervention. The Internet has become well-worn territory, yet many of you are still treating your Web sites like it’s 1996. Users’ attention spans are microscopically short for Web sites, so you want there to be as few barriers as possible between potential customers and your business. In a completely selfish maneuver toMore »