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Online, mobile, tablet visibility critical to success

Online, mobile, tablet visibility critical to success

Can your pizzeria be found? Sometimes customers have trouble finding Coal Fire Pizza, located near Baltimore. “They’ll say, ‘We tried Google Maps and MapQuest and the directions were wrong,” says Dennis Sharoky, president of the five-unit company. “We look into it and we try to find us, and it comes up. Maybe they were doingMore »

Feet to the fire

Mangia, waiter, table, customers, diners, server, service

Holding employees accountable is never easy, but it sure is necessary Paul Reader compares his pizzeria to a football team running an offensive play. Each employee has certain tasks to complete at certain times and when any team member fails to fulfill his or her responsibilities, performance suffers. “And it’s not long before you’re fightingMore »

Delivery drivers — The big screen

Photos by Rick Daugherty & Josh Keown

Keep your drivers — and the public — safe by checking job applicants’ pasts Delivering a pizza means more than just getting the fresh hot pie to the customer quickly. Operators have to make sure their delivery drivers do not harm anyone through a vehicular accident or a crime. One way to help prevent theseMore »

Growing the Online Component

Photo by Josh Keown

Angelo Halakos, owner of Seasons Pizza, was skeptical about online ordering at first. He wasn’t sure it would actually work, and then there was the fee to consider, reasonable though it was. Even so, Halakos, who owns 28 locations primarily in the Newark, Delaware area, decided to take a chance. “All the big chains hadMore »

Minimize Employee Theft

Minimize Employee Theft

We are in a cash business. We have cash everywhere. In the cash drawers, delivery wallets, petty cash box, night deposit and office. I wouldn’t begin to estimate how much cash has been stolen from me. The amount would probably make me ill. I can document close to a hundred thousand dollars. It’s been saidMore »

Loyalty Programs: In the Club

Photo by Josh Keown

The Greek poet Euripides said: “One loyal friend is worth 10,000 relatives.” Think about the truthfulness of that statement. Friendship is a relationship we are not born into but still choose to cherish. In the hospitality industry, we form relationships with our customers and treat them like dear friends. We reach out, listen and reactMore »

Security systems protect assets, boost sales

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of openingMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »

Interact — April 2014

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The All New Quick Tips Be sure to sign up for the all-new Pizza Today Quick Tips. Packed with helpful ideas and recipes to improve your bottom line.  Sign up at PizzaToday.com. PIZZERIA TWEETS AND STATUS UPDATES DC’s Pizza @DCsPizza Try one of our NEW menu items! Buffalo Motz Sticks $7.49 with Bleu cheese orMore »

Proven tactics in social media

 By: 
Clayton_Krueger

By Clayton Krueger Wow! Can you believe that social media marketing was not even a topic of conversation just 10 years ago? Since then, powerful social media platforms have risen and fallen. Others have emerged and earned their rank among the top-visited sites in the world. More importantly, these networks play a vital role inMore »