Back Office

Promotional DVDs that smell like pizza when played?

Promotional DVDs that smell like pizza when played?

Brazilian ad agency has developed a scented ad campaign for Domino’s Pizza. The disc is coated with heat-sensitive thermal ink and flavored varnish that omits a pizza odor when played and displays an image of pizza and a message, “Did you enjoy the movie? The next one will be even better with a hot andMore »

Social Media: Pizza Tweets and Feeds

2013 May: Social Media

Pizza Tweets Denver Pizza Company @DenverPizzaCo Stop in soon for our Lunch Deal. Monday-Friday until 3pm. $5 for a personal pizza, 2 toppings, and a drink. Why it works: Posting a special the day of doesn’t give customers a whole lot of time to plan. But offering the same special daily ensures repeat business. ReiterateMore »

Employee Incentives: Winning Attitudes

2013 May: Winning Attitudes

Pizza Antica was not selling much bottled mineral water. The servers at the four-unit concept, part of the Bacchus Management Group of restaurants in San Francisco, were not even mentioning bottled water to customers. So Pizza Antica launched the Bottled Mineral Water Sales contest. The winning server was taken, as guest, to one of BacchusMore »

Move Over, Main Stream

2013 April: Move Over, Main Stream

As the Pizza Today crew travels the country and interacts with operators at events like International Pizza Expo, there is one trend that shakes the core of traditional advertising. In lieu of radio, television and newspaper spots, many independent operators are gravitating towards innovative solutions that bring pizzerias closer to their patrons and potential customers.More »

Man on the Street: Defending the Pizzarazzi

Photo by Mandy Detwiler

The crowd gasps an undeniable breath of anticipation the moment she appears on stage. After a brief announcement from the emcee, the crowd exchanges quips of admiration regarding the impending performance. As the moment of performance arrives, paparazzi descend upon her. But the stage is not that of Madison Square Garden, it’s a table; theMore »

Look Inside: Promoting Employees

Photo by Rick Daugherty

In 1996, a then-16-year-old Clayton Krueger began working as a dishwasher at Farrelli’s Wood Fire Pizza in Lacey, Washington. Krueger later moved his way through various spots in the kitchen, earning more responsibility and praise along the way. Today, as the Washington-based chain holds six locations, Krueger serves on Farrelli’s executive team as the directorMore »

2009 December: Date Night

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2009 December: Date Night

Look around your restaurant any given weeknight. Are your tables full of happy customers? If not, you may want to consider having a date night promotion. Gaining in popularity due to the poor economy, these package deals seduce patrons with the promise of a good time and delicious food at a set price. For guidance,More »

2009 December: Accounting Software

2009 December: Accounting Software

Accounting is defined as “The art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof.” Accountants record and analyze the financial information of the companies where they are employed. Acting as strategic partners,More »

2009 October: The Bigger…the Better?

menu

Menu size can be a critical element to your pizzeria or restaurant. Believe it or not, offering either too many or too few items can detract from your business. Offer just a few items and you’re at risk of discouraging a repeat visit. Offering too many items can just confuse the guest, not to mentionMore »

2009 November: First Impressions

2009 November: First Impressions

If I had to choose between the best counter and phone person or the best pizza maker, I choose the best customer service rep. Pizza makers are made through a mentoring training program. You make and shape them into pizza assembly machines. On the other hand, I believe that CSR’s are a blend of trainingMore »