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2009 August: Check Please!

2009 August: Check Please!

The job candidate you just interviewed is a hard worker who shows up on time and knows how to deal with customers. At least that’s what the eager applicant told you. You want to make sure, so you call some of the references the person gave you. The only problem is that some previous employersMore »

2009 July: Main Menu

2009 July: Main Menu

At any restaurant, the quality of the food served is the most important factor in a customer’s happiness. But it’s not the only thing that matters. Consciously or not, customers are forming an opinion about their dining experience from the moment they enter your establishment. “Consumers can go anywhere to eat, but they’ll pay aMore »

Employee Termination: Hit The Door

Photo by Josh Keown

Last year, the week before Christmas, Carmelo Lamotta needed to fire a server. He did not want to wait until after the holidays because then other workers would suffer. “If you keep someone an extra week because of the holidays, business drops because customers do not come in because of the poor customer service,” saysMore »

Moneymaking Menu Must

Photo by Rick Daugherty

According to the National Restaurant Association, the most profitable menu items are soft drinks, followed closely by alcoholic drinks and then pastas and pizza. The largest pizzeria chains in the world do not sell alcohol, and until just a few years ago they did not even sell pastas. Yet, they still make a lot ofMore »

Mobile Marketing: Legal Mobility

2013 March: Legal Mobility

Eager to cultivate deeper relationships with customers, the Thiels added mobile marketing to their advertising arsenal in 2010. Today, The Capri has built a growing database of customers’ mobile numbers, all of whom stand willing to receive information on special offers, Happy Hour deals and other Capri store happenings. “Text messaging’s been a nice additionMore »

Dress Code: Spell It Out

Photo by Josh Keown

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania, — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

2013 March: Social Media

2013 March: Social Media

Pizza Tweets The NY Slice Truck @TheNYslice Tonight’s Delivery Specials 5p-9p Call 721-8434 Garlic Knots & Wings $7.99 Or 3 Toppings 20 Inch Pizza Garlic Knots Wings $24.99 Why it works: This Tweet was sent out on a bitterly cold day, and the idea of a hot meal delivered hit home. NY Slice Truck addedMore »

Menu Engineering

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Photo by Josh Keown

So much of what happens in a restaurant is creative. All cooks like to think of themselves as artistes. It is, after all, called the culinary arts. But when it comes to the menu, that’s where science kicks in. In fact, too much creativity on a menu can have negative consequences. That isn’t to sayMore »

2010 October: Niche Marketing

2010 October: Niche Marketing

Pinpointing a focus in the marketplace that will enable a pizzeria to flourish even in a stagnant economy may not be immediately obvious. Sometimes it takes a little time and consideration for a concept to evolve. That was the case for Pizza Patron, a chain with 95 locations in six southwestern states. When it openedMore »

Music Licensing: Playing Their Song

2013 February: Playing Their Song

A couple of years ago, an Urbanspoon reviewer wrote that if Oregano’s Pizza Bistro were a movie, it would win an Academy award. The reviewer added: “From the background music to the star line-up of pizzas, sandwiches and pastas, this place has it all.” Indeed, background music is to a restaurant what a soundtrack isMore »