Back Office

Mobile Marketing: Legal Mobility

2013 March: Legal Mobility

Eager to cultivate deeper relationships with customers, the Thiels added mobile marketing to their advertising arsenal in 2010. Today, The Capri has built a growing database of customers’ mobile numbers, all of whom stand willing to receive information on special offers, Happy Hour deals and other Capri store happenings. “Text messaging’s been a nice additionMore »

2010 October: Niche Marketing

2010 October: Niche Marketing

Pinpointing a focus in the marketplace that will enable a pizzeria to flourish even in a stagnant economy may not be immediately obvious. Sometimes it takes a little time and consideration for a concept to evolve. That was the case for Pizza Patron, a chain with 95 locations in six southwestern states. When it openedMore »

Music Licensing: Playing Their Song

2013 February: Playing Their Song

A couple of years ago, an Urbanspoon reviewer wrote that if Oregano’s Pizza Bistro were a movie, it would win an Academy award. The reviewer added: “From the background music to the star line-up of pizzas, sandwiches and pastas, this place has it all.” Indeed, background music is to a restaurant what a soundtrack isMore »

2013 January: Are You a Boss or a Leader?

 By: 
2013 January: Are You a Boss or a Leader?

In far too many businesses leadership has fallen by the wayside. That includes owners and managers in the pizza business. The economy, rising costs, fierce competition and long days and nights have caused most owners to have little, if any, time to think about their ability to lead. They are simply trying to stay afloat.More »

2010 March: Tabels vs. Seats

2010 March: Tabels vs. Seats

Restaurant operators tend to think of capacity in terms of the number of seats, but this is incorrect, says Dennis Lombardi, executive vice president-food strategies for WD Partners, a design development fi rm in Columbus, Ohio. Instead, capacity depends on the number of tables. “The tables will get used up first,” he explains. “And ifMore »

2010 January: Buy It Now

2010 January: Buy It Now

When Scott Gittrich founded Toppers Pizza in Champaign, Illinois, in 1991, he didn’t look for prime locations for his shop. After all, in the early 1990’s, 95 percent of his stores’ sales were delivery. But as his pizzerias became more popular and expanded into several states, he started rethinking how Toppers interacted with its customers.More »

2013 January: Cater or Die!

 By: 
2013 January: Cater or Die!

In the restaurant industry, I truly believe the difference between owning a job and owning a business is catering. The difference between eking out a living and living a great life is catering. Before I sold my interest in my restaurant at the end of 2006, I had built my sales to over three millionMore »

Hit the Road: Non-owned auto insurance for delivery drivers

2013 January: Hit The Road

You’d probably never think of courting disaster by driving around uninsured. Yet, if you’re like many independent pizzeria restaurant owners, chances are you’re unwittingly placing your business in the same kind of jeopardy. How? By not carrying a non-owned auto liability policy — coverage insuring you should one of your delivery drivers have an accident,More »

2012 December: Building Your Team

 By: 
2012 December: Building Your Team

Tired of having another week of employees calling off, being late or making complaints like, “I hate it when it’s busy”? Feel like you are in the dark, with no idea where to turn to help improve your pizza operation? Stop the insanity! While there is no one simple solution to this restaurant dilemma, thereMore »

2012 December: Creating a Company Culture

2012 December: Creating a Company Culture

Every business owner wants a company culture in which employees are happy to work hard to foster business growth and profits. But achieving this winning atmosphere can prove elusive. First and foremost, you must have a well-defined company vision, mission and set of values. What is your company all about? Where is it now? WhereMore »