Back Office

2012 October: The Case for Portion Control

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2012 October: The Case for Portion Control

Why bother with portion control? Well, do you like money? I do, and I like to keep as much of it as I can. Implementing a simple and concise portion-control program can literally save you tens of thousands of dollars! Tens of thousands of dollars that you already have and are let slipping through yourMore »

Marketing Matters: Grand Opening Marketing

2012 November: Marketing Matters

Your grand opening is the BIG BANG of your business. Your opening marketing must be explosive enough, setting in motion the creation of your business. This is a golden marketing opportunity. Do the work. Business is not a ‘Field of Dreams.’ You must draw people in and prove your merit. Accomplish these Big Bang goalsMore »

Social Media: Pizza Tweets and Feeds

2012 November: Social Media

Pizza Tweets Pizzeria Lola @PizzeriaLola Pizzeria Lola is looking for a full time host. Could it be you–or that smart friend of yours? Send em our way: http:// bit.ly/Psgquk Why it works: Twitter isn’t just for posting your lunch specials. Here’s a free Help Wanted ad that leads interested potential employees straight to Pizze­ria Lola’sMore »

Choosing an Online Ordering System

2012 October: Choosing an Online Ordering System

The convenience of ordering pizza online is in such high customer demand that any pizzeria without an online ordering system should question how serious it is about growing business and profits. Offering customers an online ordering system has many benefits, including: • New customers who prefer online ordering • Higher ticket averages and sales (ourMore »

2012 October: Making Young Workers Tick

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2012 October: Making Young Workers Tick

Who and what is Gen Y? The sheer variety in this young workforce makes it difficult to define Generation Y. This group is so ambiguous that it doesn’t even have its own generational name. The popular expression merely morphed from Gen X to Y. This how I define Gen-Y: They’re a group of people whoMore »

The Chapters of Bankruptcy

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The kind of bankruptcy that a business files is not always the same and will require consultation with legal counsel to determine which filing makes the most sense. The five types of bankruptcy are: • Chapter 7. This applies to an individual, a couple or business partners. A trustee is put in charge of identifying whichMore »

Thrive in the Pizza Biz

The pizza business is currently drifting in unchartered waters. The old model of making, baking and serving a praiseworthy pizza with a smile just isn’t enough to pay the bills anymore. What are we to do to prosper in the future? I’ve heard this question a thousand times at International Pizza Expo and other eventsMore »

Employee Discounts

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Effective promotions are invaluable weapons in a pizzeria’s marketing arsenal. Imposters abound, but The Employee 10 Percentage Discount Card is worth consideration. Don’t confuse the card with coupons featuring mass distribution, deep discounts and price gratification. This promotion targets local employees who possess disposable income. Unlike coupons, the discount is modest, but its longevity promotesMore »

Seasonal Employees

Often, seasonal employees help operators maintain service and food quality levels during particularly busy periods. Before you decide to up your crew during the upcoming summer break or the winter holidays later in the year, however, ask yourself these questions: • Could existing staff handle the workload with increased hours? • Is the existing staffMore »

Calculating Cost Per Pizza

Do you know exactly what it costs you to make each of your pizzas? If not, your price structure may not be as ideal as it should be. You can’t begin to calculate your food costs without understanding your ingredient costs. So the first step is to write down all the ingredients used in aMore »