Back Office

Establish Measurements

Big Dave’s delivered a lot of orders. I’m convinced that one of the biggest reasons we dominated the delivery market in my area was that we measured the amount of time that elapsed from the phone call, in the oven, time out the door and time to the customer’s door. I became very obsessed withMore »

Downsizing Pizza Sizes

It was a hot summer night. I was cruising with my friends. We were a carload of young guys, fresh out of high school, approaching a college campus, looking for a good time. The driver pulled into a drive thru burger place. He said “these burgers are great. I bet you can’t eat two andMore »

Kid Friendly Quick Tips

We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Bend down to their level and look them inMore »

Jumpstart Lunch Sales

On a typical consulting assignment, I rise and shine early in the morning. I hook up with my client and we usually travel to their location. I can get a lot of work done before the phones start ringing and the lunch shift arrives. Imagine my awe when I arrived at a store at 8:30More »

Wow Your Delivery Customer

Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition. We were the first company in our area to use car-top signs. It was so long ago I had to make my own from scratch.More »

Sample Marketing

With so many new restaurants opening around me and the economy being what it is, I’m getting scared watching sales drop. What can I do to keep my name out there without going broke? It’s time to turn your advertising inside out! Here’s what I want you to try. Take a month or two offMore »

Food Styling

Marketing Home Plate There’s more to serving than simply slapping food on a plate By Jeff Freehof From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques and let your passion for food shine through. I’mMore »

Identify Profitable Menu Items

The average customer spends less than 40 seconds looking over your menu. In that time, the brain kick-starts into overdrive and a purchasing decision is made based on emotion, comfort zone, curiosity and cost. Some of your menu choices contribute lots more cash to the bottom line than others. Some of your menu items areMore »

Food Photography

Food photographs are worth more than words — they’re worth money. Don’t believe it? Try adding some colorful, appetizing photos to your menu. Just like Romano cheese, however, a little goes a long way. In other words, don’t add a photo to accompany every menu item. When that happens, customers simply ignore the graphics. They’reMore »

Recession Buster

‘Tis the season to be frugal? Consumers are finding their disposable cash at an all-time low. The reality of a recession has hit home. Consumers now have to be more discreet than ever or change their ways — and change does not come easy. Dining out is still a large part of the American lifestyle,More »