Back Office

Out In The Open

2012 March: Out In The Open

Nick Sarillo, owner of Nick’s Pizza and Pub, takes home $120,000 a year, and he doesn’t care who knows it, including –– and perhaps most importantly –– the 200 full and part-time staffers who work for him. Sarillo, who operates pizzerias in Elgin and Crystal Lake, Illinois, has an open books policy, which means heMore »

For your review: Insurance policy coverage

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Insurance policies should be reviewed annually to assure adequate coverage. Although pizza restaurant operators should notify their insurance agents whenever a change has been made that increases the value of the business or its exposure to liability, an annual insurance review offers the opportunity to really take stock, ensuring there’s sufficient protection that would enable theMore »

On the bubble: Marketing beer and wine

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Marketing beer and wine will increase sales and keep customers happy. Alcohol sales often boost an operator’s bottom line, but deciding to carry beer, wine and/or spirits should not be about profits only. Operators need to understand who their customers are, what they want and how to keep them returning while still attracting new customers.More »

Sound Sales Projections Key to Success

Sound sales projections garner stronger labor, purchasing and marketing decisions

At Fresh Brothers, a five-year-old chain with eight stores in the Los Angeles area and another two opening this summer, co-owner Adam Goldberg does not mince words about the importance of sales projections to his expanding pizzeria enterprise. content writing services “The ultimate goal is to run a more profitable operation and that’s something salesMore »

BUYING VERSUS LEASING

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If you’re looking to move or expand, one of your first questions might be whether to purchase or lease your new location. The decision to rent or buy can be as unique as your concept, says Dan Simons, principal with Vucurevich Simons Advisory Group, a restaurant consulting firm with offices in Kensington, Maryland, and Austin,More »

Customer Feedback: Getting It and Using It

2011 April: Survey Says

It’s not always easy to hear criticism, but for pizzeria owners, it can be critical to your business. From comment cards to secret shops, different feedback methods will get different results. Here’s what you need to know about four common kinds of customer feedback and how you can best use them to help boost yourMore »

Buying Equipment: New or Used?

Buying Equipment: New or Used?

Jim Fischer’s been in the pizza game for nearly 40 years and in that time, he’s never purchased a new oven. “Not a single one. It’s always been a demo model or a remanufactured oven,” says Fischer, who, after a lengthy run as a Little Caesar’s franchisee, now owns Pizza Patrol, a two-unit operation inMore »

The Art & Science of Menu Design

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When the commodities markets spiked in 2010, squeezing the margins of pizzeria outlets across the country, Joey Buona’s crafted a proactive response: the Milwaukee-based eatery redesigned its menu with an eye on profitability, as well as style. “We certainly wanted a menu that looked nice and was well organized, but we were most concerned aboutMore »

December 2013: Social Media

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Pizza Tweets Pizza Shuttle @pizzashuttle Grab this YUMMY DEAL! Lg 3-topp pizza & 2 chocolatechip cookies $12 Mon 10/14-Thur 10/17 Dine-in, Pick-up, Delivery http://ow.ly/i/3q7N1 Why it works: This Tweet got in a lot of info in a short amount of characters. Pizza Shuttle put together an attractive package and the link led to a giantMore »

What’s My Pizzeria Worth?

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Unlike automobiles or homes, assigning a value to any business, let alone a restaurant enterprise such as a pizzeria, can be a biased, meandering task filled with subjectivity, high emotion and figure-swaying details. It’s anything but concrete. A.J. Edelstein of The Restaurant Brokers, a Tempe, Arizona-based commercial real estate firm that specializes in restaurant deals,More »