Back Office

Delivery as a marketable service

Delivery as a marketable service

Nearly 80 percent of U.S. pizzerias offer delivery. What does delivery mean to you as an operator? a) An additional avenue of revenue? b) A selling proposition? c) A daily challenge of overseeing drivers and deliveries? d) All of the above You probably answered “d.” Today’s diners regard pizza and delivery as going hand-in-hand. ManyMore »

2013 Pizza Today Hot 100 Independents

2013 Pizza Today Hot 100 Independents

Each year, we mail out surveys to independent pizzerias across the nation. Using their responses, we compile our Hot 100 list — a ranking of America’s 100 largest independent pizza operations (based on sales). This issue is eagerly devoured by Pizza Today’s readers and the list you’ll see on pages 62 and 63 is aMore »

Domino’s upcycles its advertising (With VIDEO)

Domino’s upcycles its advertising (With VIDEO)

Domino’s Pizza had a dilemma when the company rebranded and changed its logo. What does the pizza chain do with all of those signs, print ads, pizza boxes, shirts, and truck panels, etc. that were replaced? Domino’s commissioned up-and-coming artists to create unique pieces of art from old brand materials and launched a Pinterest pageMore »

The rise of the brand advocate

The rise of the brand advocate

There are customers and then there are brand advocates. What’s the difference? Brand advocates will go out of their way to actively promote your business. According to Social Media Today, these ambassadors not only boost sales and awareness, but they are 50 percent more influential than the average customer. Make it easy for customers toMore »

Great PR is just a slice away

Great PR is just a slice away

Want to know how to earn yourself an A for effort? Offer students pizza for studying. Such was the ingenious idea of Greenville House of Pizza. According to a Gawker article the restaurant rewards students who use the pizzeria as a study hall, and even offers free slices for As. While some pizzerias opt forMore »

Restaurant worker suspended for Facebook photo

Restaurant worker suspended for Facebook photo

A Nashville-suburb server has been suspended from her job for posting a racist tip receipt she received on Facebook. The Red Lobster employee received no tip with a racist slur after attempting to serve a couple. She posted a photo of the receipt on her Facebook page and it went viral. Read the story here:More »

Hotel phones feature a “Pizza Button”

Hotel phones feature a “Pizza Button”

Guests at County Inn and Suites in Niagara Falls, Ontario, can order pizza with the touch of a single button on its phone system. The “Pizza Button” is connected to a local pizzeria. For the full article, CLICK HERE. Now that’s a partnership. It’s a win-win situation for the hotel to have an instant recommendation,More »

Preventing presenteeism

employee schedule

Last winter’s flu outbreak highlighted an issue in many businesses: presenteeism, that is, employees showing up even when they’re sick because they need the money and potentially spreading their illness to others. When those employees are handling food and interacting with customers, it’s an even bigger issue. argumentative essay writing Rolf Wilkin, owner of EurekaMore »

Restaurants raise prices in lieu of leaving tips

Restaurants raise prices in lieu of leaving tips

Some New York and Chicago restaurants may opt to take tips off the table, according to The Wall Street Journal. The tip-free establishments would instead increase menu prices by as high as 15 percent and pay employees a higher hourly pay. It’s an idea that has restaurant operators in other cities asking, “Would it workMore »