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PIZZERIAS SOCIAL MEDIA MARKETING BEST OF JUNE 2013

PIZZERIAS SOCIAL MEDIA MARKETING BEST OF JUNE 2013

PIZZA MEDIA: Facebook.com/PizzaToday • Twitter.com/PizzaToday • Instagram.com/PizzaToday •Youtube.com/PizzaTodayMagazine • PizzaToday.Tumblr.com • Twitter.com/PizzaExpo • Facebook.com/PizzaExpo • iPad • Google Play • Vine: @PizzaToday By Pizza Today Staff Pizza Tweets The NY Slice Truck @TheNYslice Delivery to Downtown & Eastside 5p-9p Call 721-8434 2 toppings 20” Pizza Wings Cheesy Garlic Bread w/Marinara ONLY $27.99 #FDIC2013 Why itMore »

Pizza Experts Weigh in on Creating a Disaster Preparedness Plan

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PIZZA EXPERTS WEIGH IN ON CREATING A DISASTER PREPAREDNESS PLAN

Whether it’s a hurricane that pounds a coastal region, a fire that destroys an entire city block or a snowstorm that shuts down the town for a week, no one likes to think of potential disasters that could close restaurant doors for several days –– or even weeks. Yet failing to prepare for the unexpectedMore »

Promotional DVDs that smell like pizza when played?

Promotional DVDs that smell like pizza when played?

Brazilian ad agency has developed a scented ad campaign for Domino’s Pizza. The disc is coated with heat-sensitive thermal ink and flavored varnish that omits a pizza odor when played and displays an image of pizza and a message, “Did you enjoy the movie? The next one will be even better with a hot andMore »

Employee Incentives: Winning Attitudes

2013 May: Winning Attitudes

Pizza Antica was not selling much bottled mineral water. The servers at the four-unit concept, part of the Bacchus Management Group of restaurants in San Francisco, were not even mentioning bottled water to customers. So Pizza Antica launched the Bottled Mineral Water Sales contest. The winning server was taken, as guest, to one of BacchusMore »

Social Media: Pizza Tweets and Feeds

2013 May: Social Media

Pizza Tweets Denver Pizza Company @DenverPizzaCo Stop in soon for our Lunch Deal. Monday-Friday until 3pm. $5 for a personal pizza, 2 toppings, and a drink. Why it works: Posting a special the day of doesn’t give customers a whole lot of time to plan. But offering the same special daily ensures repeat business. ReiterateMore »

Man on the Street: Defending the Pizzarazzi

Photo by Mandy Detwiler

The crowd gasps an undeniable breath of anticipation the moment she appears on stage. After a brief announcement from the emcee, the crowd exchanges quips of admiration regarding the impending performance. As the moment of performance arrives, paparazzi descend upon her. But the stage is not that of Madison Square Garden, it’s a table; theMore »

Look Inside: Promoting Employees

Photo by Rick Daugherty

In 1996, a then-16-year-old Clayton Krueger began working as a dishwasher at Farrelli’s Wood Fire Pizza in Lacey, Washington. Krueger later moved his way through various spots in the kitchen, earning more responsibility and praise along the way. Today, as the Washington-based chain holds six locations, Krueger serves on Farrelli’s executive team as the directorMore »

Move Over, Main Stream

2013 April: Move Over, Main Stream

As the Pizza Today crew travels the country and interacts with operators at events like International Pizza Expo, there is one trend that shakes the core of traditional advertising. In lieu of radio, television and newspaper spots, many independent operators are gravitating towards innovative solutions that bring pizzerias closer to their patrons and potential customers.More »