Front Of The House

Waiting Area

I’m opening my first pizzeria and am building a freestanding unit. My question is: is it worth the extra construction expense to add a lobby/waiting area? I’m going to have 32 four-top tables and eight six-person booths. With a restaurant that size, it would be foolish not to include at least a small waiting area. YouMore »

Location Selection

I’m looking at two locations. One is 3,000 square feet and centrally located in a busy shopping plaza. Rent is high and it will cost a lot of money to renovate. Parking is a bit of a problem in this busy plaza. The second location is across the street from a shopping plaza and isMore »

Sales Percentage for Rent

I’m not sure what I should expect to pay for rent. What percentage of my sales should rent account for? You really can’t know what your sales will be projected at until you find an appropriate space that is suitable for your concept. When you find the best spot for yourself, then you need to determineMore »

Wow Your Delivery Customer

Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition. We were the first company in our area to use car-top signs. It was so long ago I had to make my own from scratch.More »

Kid Friendly Quick Tips

We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Bend down to their level and look them inMore »

Curbside Service

Sometimes, I just shake my head in amazement at the “customer service” I receive. Thankfully, I rarely receive poor service in a pizzeria. In fact, I visited both ends of the customer service spectrum this week — and the pizza shop was on the winning end. Let’s start with the bad, shall we? Like manyMore »

Customer Look for Freebies

How do you get rid of a customer who constantly complains and is always trying to get free food from you? It’s a tricky and funny thing. Obviously, if we really keep making mistakes, we really do want to replace someone’s food, along with a huge apology. Without a doubt, there is a small percentageMore »

Free Publicity

Free publicity? Nothing is free these days — or is it? I don’t want my pizzeria just randomly mentioned by whomever, whenever or wherever. Ultimately, I’d like to control the image I have created and to generate more awareness of myself and what my business is all. None of us have the resources of aMore »

Handling Power Outages

It was a Friday night in late August, and an unexpected thunderstorm came and went rather suddenly. The damage was modest, but it knocked out power to much of the area in which I live. It was dinner time and my hungry toddler, like most little ones, wanted pizza. Naturally, I was happy to oblige.More »

Handling Disruptive Children

I’m buying an existing dine-in pizza parlor. My challenge is diplomatically dealing with loud and out of control kids — without offending the parents and making a touchy situation worse- trying to keep all the customers happy. It’s frustrating when parents don’t care at all if their children are being disruptive. In that situation, asMore »