Front Of The House

Single Diners

The dollar signs may not exactly dance before your eyes when a single diner walks into your pizzeria. You’d much rather seat the party of four who will order a bottle of wine and an appetizer. That might be your first mistake: not welcoming the solo diner warmly. Remember, you should be thankful anytime anyoneMore »

Wow Your Delivery Customer

Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition. We were the first company in our area to use car-top signs. It was so long ago I had to make my own from scratch.More »

Curbside Service

Sometimes, I just shake my head in amazement at the “customer service” I receive. Thankfully, I rarely receive poor service in a pizzeria. In fact, I visited both ends of the customer service spectrum this week — and the pizza shop was on the winning end. Let’s start with the bad, shall we? Like manyMore »

Kid Friendly Quick Tips

We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Bend down to their level and look them inMore »

2012 August: Frequent Diners

2012 August: Frequent Diners

Here are some tips for setting up your own frequent-diner program: • Train your employees about the importance of your frequent diner program. Offer incentives to employees who sign up the most customers. Also train them to remind the customer to present any type of loyalty card during the transaction to ensure customers remember. •More »

2012 July: Using Secret Shoppers

2012 July: Using Secret Shoppers

If you plan to utilize secret shoppers, be sure they answer the following questions: • Were you greeted with a friendly smile when entering the pizzeria? • Was the restaurant clean? • How long did it take for the food to be served? • Was the pizza hot and presented attractively? • Was the serviceMore »

Exposed

2012 July: Exposed

Exposed ceilings present pros and cons for operators In his new hip restaurant where seasonal artisanal pizzas are delivered from a wood-burning oven, Mike Isabella wanted just one thing: exposure. Isabella, who appeared on season six of Bravo’s “Top Chef” in 2009, opened Graffiato in June 2011, in the Chinatown section of Washington, D.C. HeMore »

Al Fresco

2011 June: All Hands on Deck

Patio service requires right employees, finesse Patio dining. Some restaurant operators say their business wouldn’t be the same without it. Barbara Reeve, general manager for the Tivoli Restaurant in New Milford, Connecticut, is one of them. The three-year-old restaurant sits right on the large New Milford Green. Inside, there’s seating for 90, and the coveredMore »

2012 May: SHOWTIME

2012 May: SHOWTIME

For Brixx, a southeastern-U.S.-based chain of brick-oven restaurants, having a performance kitchen was just a natural extension of the restaurant’s branding strategy. “Making the pizza in the brick oven is all part of the show,” says Eric Horsley, Brixx managing partner and lead design strategist. “Guests are fascinated by the inner workings, and it’s justMore »

2012 March: Walls Speak

2012 March: Walls Speak

If a picture is worth a thousand words, then what hangs on an operator’s walls says a lot. Whether it is comprised of pictures, artwork, awards, sports memorabilia or a little bit of everything, a restaurant’s wall décor speaks volumes to customers. An elegant piece of art reveals a restaurant’s style; framed sports memorabilia representsMore »