Our Experts

Respecting the Craft: Opening Day

Tony Gemignani headshot

Three restaurants opening within 10 days — How am I going to do it? I am literally 10 days away from opening two new restaurants in Northern California at a casino called Graton. This is one of the biggest tribal casinos in the U.S. and we were selected to be there. There we will beMore »

Pizza Pillar — the sauce

2010 August: Pizza Pillar

No member of pizza’s holy trinity — dough, sauce and cheese — should be overlooked. Without hitting all three out of the park, your pizza easily gets lost in the crowded foodservice landscape. So why do so many operations simply open a can of tomato sauce and roll with it? In my opinion, giving yourMore »

Ask Big Dave: Getting up to Speed on Accounting

2013 March: Ask Big Dave

Q: My brother and I own a pizzeria and deli. We have been open almost two years and business has been OK, but not terrible. We are paying bills, payroll is covered and my brother and I are making money. I don’t think we are making profit; I feel we are making salary for theMore »

Respecting the Craft: Know your demographic

margherita pizza

When I opened Pizza Rock II in Las Vegas, I tailored the menu very much like I did in the first store in Sacramento. However, I did add a few new styles. You see, I have a restaurant in San Francisco where my Neapolitan line is the busiest and my Margherita pizza is the mostMore »

Commentary: Know your market

Jeremy White

There’s something to be said for great location selection, knowledgeable servers and a top-flight menu that’s properly engineered and then subsequently executed by expert kitchen staff. With those elements in place, success isn’t too far behind. But, even with these factors in play, a pizzeria owner that doesn’t understand his market is nonetheless sure toMore »

Dough Doctor: Dough Management 101

dough balls

From start to finish, a sound process ensures a consistent final product   Q: I’m new to the pizza industry and I’ve heard you mention “dough management” in your articles and presentations, but I don’t understand exactly what it is. A: Dough management encompasses everything you do with or to the dough from the timeMore »

I Make a 20 Percent Profit Margin, and So Can You

 By: 
POS, system, cash register, transaction

By: Michael Shepherd I recently learned that a profit margin of 7 percent is the average for the pizzeria industry. So, for every dollar in sales, only seven cents is left over to take home as profit. This means for every $10 pizza I sell, I should only get to keep 70 cents. My firstMore »

Dough Doctor: Staging ingredients impacts dough

2013 March: Dough Doctor

Q: I’ve seen any number of different ways in which the dough ingredients are staged/ added into the mixing bowl. Is there really a difference, or is it a case of just whatever you are taught to use? A: I think some ingredient staging procedures can actually cause harm to the dough while others mayMore »

Respecting the Craft: Down and out in Las Vegas

Tony Gemignani

Honestly, I have never been a fan of a certain nationally known food distributor. Early in my career I disliked their approach and practices when it came to their reps. Over the last 23 years I have always bought from independent Italian distributors. And I still do. Opening a new restaurant and going into aMore »