Our Experts

2013 January: Dough Doctor

2013 January: Dough Doctor

Q: We are making a thick-crust pizza but it doesn’t maintain any crispiness after we put it into the box. What can we do to make a crispier pizza? A: One of the most commonly encountered causes for a thick crust pizza to lack or loose crispiness is lack of sufficient bake. Sure, you canMore »

Respecting the Craft: Making dough

2013 January: Respecting the Craft

Q: Do you use the same flour in your starter as in your batch? A: Not necessarily. In some cases I may not use a Caputo starter with a Caputo batch. I might use a Central Milling starter, “Keith’s Best”, and use 20 percent of the starter in my batch. It really all depends onMore »

Ask Big Dave: Start-up worries

2013 January: Ask Big Dave

Q: I’m ready to do it, Dave. After attending International Pizza Expo and reading the magazine for a year now, I feel like I’m learning what it will take to succeed with my own pizza shop. I’m scared to death. Should I be? Phil Cross Pittsburgh, Pennsylvania A: Like many things in life, you justMore »

2013 January: Commentary

2013 January: Commentary

It was always my favorite part of International Pizza Expo — the five minutes I stole away from the crowd and the madness and sat down with my friend Pat Bruno for a reprieve. Being gluttons for punishment, we always started our conversation with our beloved Chicago Cubs. “I’ll never see them win a WorldMore »

Dough Doctor: How does oil affect dough?

Oil is a truly multi-functional ingredient in pizza dough production. It can affect everything from the crispiness to flavor of the crust, as well as the way the dough handles during shaping. The type of oil used can influence the flavor of the finished crust, providing anything from a neutral flavor to characterizing flavor. ForMore »

Dough Doctor: How sugar affects dough

2013 March: Dough Doctor

Some pizza doughs are made with sugar, and others are made without. Typically, we find that dough destined to be baked at high temperatures is made without any added sugar, while those that will be baked at lower temperatures (425 to 450 F) will contain at least some sugar to assist in crust color development.More »

Stuffed Breadsticks: Stuff It

2012 November: Stuff It

Breadsticks equal big profits for pizzerias. They are cheap to produce with an almost endless supply of ingredients and are a perfect appetizer add-on to just about any menu item. Take it up a notch by stuffing them and really see them fly out the door. What can they be stuffed with? Just about everyMore »

Dough Doctor: Pizza Pans

Photo by Josh Keown

Q: I’m getting ready to open my first store soon and I’m looking at the different pizza pans that are available. The anodized finish pans are more expensive than the bright, spun aluminum pans. Are they really worth the extra cost? A: In my humble opinion, yes, the anodized finish pans are worth every pennyMore »

Marketing Matters: Your POS as a Marketing Tool

2012 September: Marketing Matters

My Point of Sale system is the prettiest cash register ever! But does this beauty have brains? American Scientist Donald Norman says, “Beauty and brains, pleasure and usability they should go hand in hand.” If that is the case then this POS is worth every penny I paid for it. For example, my POS hasMore »