Departments

Dough Doctor: Dough Management 101

dough balls

From start to finish, a sound process ensures a consistent final product   Q: I’m new to the pizza industry and I’ve heard you mention “dough management” in your articles and presentations, but I don’t understand exactly what it is. A: Dough management encompasses everything you do with or to the dough from the timeMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »

Interact — April 2014

QuickTipslogo

The All New Quick Tips Be sure to sign up for the all-new Pizza Today Quick Tips. Packed with helpful ideas and recipes to improve your bottom line.  Sign up at PizzaToday.com. PIZZERIA TWEETS AND STATUS UPDATES DC’s Pizza @DCsPizza Try one of our NEW menu items! Buffalo Motz Sticks $7.49 with Bleu cheese orMore »

Trending Recipes: Eggplant Parmesan Lasagna

Eggplant Lasagna

This eggplant lasagna is so good, even kids will eat it. (Just don’t tell them they’re eating their veggies!) Eggplant is hearty and filling, and makes this a great vegetarian option. Pair with a salad for a great full-meal option. Eggplant Parmesan Lasagna 3 medium eggplants Olive oil-flavored cooking spray 1 ounce dried basil 4More »

Stretch ingredients out!

fried, garlic knots

Use current ingredients to expand your menu in new directions OK, friends, International Pizza Expo has come to an end and what an exciting time it was! It just gets bigger and better each year. While I am busy with my involvement with Expo, you probably also saw me buzzing up and down each isleMore »

How to Talk the Talk That Brings in Customers

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Joel_Cohen photo

Over the years, in my many speeches, I’ve talked about the importance of differentiation—the need to separate your restaurant from the pack and the importance of standing outby making an impact and becoming memorable in the minds of your customers. The fact is, customers only remember the last three to four restaurants they’ve visited. If you’re not one of those restaurants, then you’re forgotten. SoundMore »

Proven tactics in social media

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Clayton_Krueger

By Clayton Krueger Wow! Can you believe that social media marketing was not even a topic of conversation just 10 years ago? Since then, powerful social media platforms have risen and fallen. Others have emerged and earned their rank among the top-visited sites in the world. More importantly, these networks play a vital role inMore »

I Make a 20 Percent Profit Margin, and So Can You

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POS, system, cash register, transaction

By: Michael Shepherd I recently learned that a profit margin of 7 percent is the average for the pizzeria industry. So, for every dollar in sales, only seven cents is left over to take home as profit. This means for every $10 pizza I sell, I should only get to keep 70 cents. My firstMore »

Pizza Crust 101: Selecting ingredients and making dough

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2011 July: Dough Doctor

By Tim Huff Flour, water, yeast and salt – in the world of baking, these are the foundational ingredients for making most yeast-raised baked goods. Given these basic ingredients, a good baker can produce a New York-style bagel, a French baguette, an Italian Ciabatta, or an Indian naan. The same is true for pizza dough.More »