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Security systems protect assets, boost sales

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of openingMore »

Commentary: Know your market

Jeremy White

There’s something to be said for great location selection, knowledgeable servers and a top-flight menu that’s properly engineered and then subsequently executed by expert kitchen staff. With those elements in place, success isn’t too far behind. But, even with these factors in play, a pizzeria owner that doesn’t understand his market is nonetheless sure toMore »

Dough Doctor: Dough Management 101

dough balls

From start to finish, a sound process ensures a consistent final product   Q: I’m new to the pizza industry and I’ve heard you mention “dough management” in your articles and presentations, but I don’t understand exactly what it is. A: Dough management encompasses everything you do with or to the dough from the timeMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »

Trending Recipes: Eggplant Parmesan Lasagna

Eggplant Lasagna

This eggplant lasagna is so good, even kids will eat it. (Just don’t tell them they’re eating their veggies!) Eggplant is hearty and filling, and makes this a great vegetarian option. Pair with a salad for a great full-meal option. Eggplant Parmesan Lasagna 3 medium eggplants Olive oil-flavored cooking spray 1 ounce dried basil 4More »

Interact — April 2014

QuickTipslogo

The All New Quick Tips Be sure to sign up for the all-new Pizza Today Quick Tips. Packed with helpful ideas and recipes to improve your bottom line.  Sign up at PizzaToday.com. PIZZERIA TWEETS AND STATUS UPDATES DC’s Pizza @DCsPizza Try one of our NEW menu items! Buffalo Motz Sticks $7.49 with Bleu cheese orMore »

Stretch ingredients out!

fried, garlic knots

Use current ingredients to expand your menu in new directions OK, friends, International Pizza Expo has come to an end and what an exciting time it was! It just gets bigger and better each year. While I am busy with my involvement with Expo, you probably also saw me buzzing up and down each isleMore »

How to Talk the Talk That Brings in Customers

 By: 
Joel_Cohen photo

Over the years, in my many speeches, I’ve talked about the importance of differentiation—the need to separate your restaurant from the pack and the importance of standing outby making an impact and becoming memorable in the minds of your customers. The fact is, customers only remember the last three to four restaurants they’ve visited. If you’re not one of those restaurants, then you’re forgotten. SoundMore »