Departments

Loyalty Programs: In the Club

Photo by Josh Keown

The Greek poet Euripides said: “One loyal friend is worth 10,000 relatives.” Think about the truthfulness of that statement. Friendship is a relationship we are not born into but still choose to cherish. In the hospitality industry, we form relationships with our customers and treat them like dear friends. We reach out, listen and reactMore »

The American Dream — Fuzzy’s Pizza, Houston, Texas

Fuzzy&MrsFuzzy_3017

Fawaz “Fuzzy” Hajjar builds a booming pizzeria in Houston, Texas Fawaz “Fuzzy” Hajjar came to America from Damascus, Syria, to study chemical engineering. He worked his way through college in Chicago restaurants – first as a busboy, then waiter, then bartender. “I love the restaurant business more than chemical engineering,” he says, setting his careerMore »

Body Language

2011 July: COINS IN THE FOUNTAIN

You want the good news first, or the bad? The good news is that where it concerns pizza, customers are starting to make decisions based on factors other than pricing. For pizza restaurants that have seen their profit margins plummet due to the price wars that have afflicted this industry, this change is welcomed. TheMore »

Dress it up — Make uniforms work for your brand

employee uniforms

Investing in a look for a staff, whether it is a specific uniform from head to toe or more of a dress code that allows individual style, is a powerful way operators can show their customers who they are. A more casual pizzeria might have their staff in T-shirts and jeans whereas a formal dine-inMore »

Security systems protect assets, boost sales

Security systems protect assets, boost sales

Slater says all four locations of Blue Moon Pizza have cameras. Their value is not just in catching the bad guys but probably alson deterring crime. “We have small signs stating that this business is under surveillance,” he says. “We like to keep honest people honest.” Other operators say they would not think of openingMore »

Commentary: Know your market

Jeremy White

There’s something to be said for great location selection, knowledgeable servers and a top-flight menu that’s properly engineered and then subsequently executed by expert kitchen staff. With those elements in place, success isn’t too far behind. But, even with these factors in play, a pizzeria owner that doesn’t understand his market is nonetheless sure toMore »

Dough Doctor: Dough Management 101

dough balls

From start to finish, a sound process ensures a consistent final product   Q: I’m new to the pizza industry and I’ve heard you mention “dough management” in your articles and presentations, but I don’t understand exactly what it is. A: Dough management encompasses everything you do with or to the dough from the timeMore »

The Power of ‘Thank You’

customer appreciation thank you note

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? WhatMore »