Departments

Curbside Service

Sometimes, I just shake my head in amazement at the “customer service” I receive. Thankfully, I rarely receive poor service in a pizzeria. In fact, I visited both ends of the customer service spectrum this week — and the pizza shop was on the winning end. Let’s start with the bad, shall we? Like manyMore »

Kid Friendly Quick Tips

We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Bend down to their level and look them inMore »

Limited Time Offers

Limited Time Offers

When you get into one of those sales funks and need to generate revenue quickly, consider marketing a “limited time offer” to your audience. Not only will you get your name out through advertising, you’ll also give customers – new and old alike – a reason to visit your shop. Limited time offers (LTOs) canMore »

Customer Look for Freebies

How do you get rid of a customer who constantly complains and is always trying to get free food from you? It’s a tricky and funny thing. Obviously, if we really keep making mistakes, we really do want to replace someone’s food, along with a huge apology. Without a doubt, there is a small percentageMore »

Landing School Accounts

I want to get involved with local schools more. How do I approach them to team up with them somehow? Landing school accounts to provide pizza on a daily or weekly basis is an awesome thing, but it helps to first build a relationship with the local schools. Being a business partner with a schoolMore »

Food Styling

Marketing Home Plate There’s more to serving than simply slapping food on a plate By Jeff Freehof From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques and let your passion for food shine through. I’mMore »

Food Photography

Food photographs are worth more than words — they’re worth money. Don’t believe it? Try adding some colorful, appetizing photos to your menu. Just like Romano cheese, however, a little goes a long way. In other words, don’t add a photo to accompany every menu item. When that happens, customers simply ignore the graphics. They’reMore »

Free Publicity

Free publicity? Nothing is free these days — or is it? I don’t want my pizzeria just randomly mentioned by whomever, whenever or wherever. Ultimately, I’d like to control the image I have created and to generate more awareness of myself and what my business is all. None of us have the resources of aMore »

Food Booths

Have you ever participated in local festivals by setting up a food booth? Is it worth the trouble and expense? Do you actually make a profit, or is it just more to get your name out there in the community? I participate in those as often as I can. There are definitely a couple thatMore »

Identify Profitable Menu Items

The average customer spends less than 40 seconds looking over your menu. In that time, the brain kick-starts into overdrive and a purchasing decision is made based on emotion, comfort zone, curiosity and cost. Some of your menu choices contribute lots more cash to the bottom line than others. Some of your menu items areMore »