Departments

Downsizing Pizza Sizes

It was a hot summer night. I was cruising with my friends. We were a carload of young guys, fresh out of high school, approaching a college campus, looking for a good time. The driver pulled into a drive thru burger place. He said “these burgers are great. I bet you can’t eat two andMore »

Cheese Prices

Did you ever get the feeling you were being overcharged for cheese? How does your supplier set the weekly price of cheese? How do the big chains buy their cheese? What does Block Plus stand for? Why does my cheese seem to be soft and wet sometimes and dry and hard at other times? WhatMore »

Common Number Problems

Independent operators get a failing grade on a huge issue: they do not have readable financial statements. For the moment, I won’t even consider the problem of getting information too late to be of any real help. Some operators just rely on their accountants to work up the figures and accept what they are given.More »

Wow Your Delivery Customer

Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition. We were the first company in our area to use car-top signs. It was so long ago I had to make my own from scratch.More »

Kid Friendly Quick Tips

We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Bend down to their level and look them inMore »

Curbside Service

Sometimes, I just shake my head in amazement at the “customer service” I receive. Thankfully, I rarely receive poor service in a pizzeria. In fact, I visited both ends of the customer service spectrum this week — and the pizza shop was on the winning end. Let’s start with the bad, shall we? Like manyMore »

DIY Email Marketing

Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of my business, I would dedicate 1 to 2 percent of my sales to advertising. Once I was well established and sales were high, I wouldMore »

Customer Look for Freebies

How do you get rid of a customer who constantly complains and is always trying to get free food from you? It’s a tricky and funny thing. Obviously, if we really keep making mistakes, we really do want to replace someone’s food, along with a huge apology. Without a doubt, there is a small percentageMore »

E Newsletters

Marketing E-Newsletters Keeping Customers Close By Pizza Today Staff Newsletters are fun and creative ways to keep your customers informed on new menu items, special offers, events and other news related to your shop. Consider putting together a monthly e-newsletter that you can e-mail to customers who provide you with their e-mail address. Of course,More »

The Right Advertising

There are so many ways to advertise! How do I know which advertising opportunities are the best ones for my Pizzeria? It can be mind-boggling and frustrating to figure out which ones will suit you well. First, you need to create an advertising budget. Without one you will most certainly blow it. Then understand whoMore »