Departments

Marketing Matters: The price of advertising

2012 August: Marketing Matters

A good ad is priceless, but can a price-less ad be good? Most of us would be hesitant to run an ad campaign without a price point, and right­ly so. Research firm Phoenix Marketing International finds that the inclusion of specific pricing is a key factor of high per­forming quick service restaurant advertis­ing. Their researchMore »

Choose Capocollo

Yo Pauly, capocollo, pizza, slice

Upscale Italian meat sets operators apart from competition Let’s face it: When it comes to pizza, pigs are popular. “There’s nothing better than a little pork on your pizza. It’s a great ‘go-to’ meat if you want to add a little protein,” says Walter Pisano, executive chef at Tulio Restaurant in Seattle, Washington. While pepperoniMore »

Gone Nuts

2012 August: Gone Nuts

Have you ever thought there was something nutty going on in your pizzeria? It’s definitely some­thing to consider when it comes to incorporating nuts into your menu. There are so many varieties of nuts that can be used in various ways and in so many dishes. Now of course, nuts come in a variety ofMore »

Putting In The Work

2012 August: Putting In The Work

Controlling labor costs: a matter of planning and monitoring Andy Lanz runs Figaro’s Pizza in Verona, Wisconsin, an eight-year-old shop with carryout, delivery and a 35-seat dining room. He calls his eatery a “modest one” that doesn’t churn “massive volume.” “So if I don’t pay attention to my expenses, I just don’t make money,” LanzMore »

Pest Control: Shut them down!

2012 August: Shut them down!

Control pests before they control your pizzeria The lower 48 states experienced one of the mildest winters on record. News services across the country have reported that the easy winter has made way for an above average bug filled summer. Dr. Zia Siddiqi, director of quality systems at Orkin, says the pest control company hasMore »

Bar Staff Training Tips

Bar Staff Training Tips

Rather than flipping new staff a book for their self-study or allowing a new bartender to learn the poor habits of a shoddy veteran, integrate these key elements into bar staff training for maximum effectiveness: Engaging and Interactive: creating a hands-on training experience improves the likelihood that staff will retain and utilize the information. Pre-TrainingMore »

2012 July: Using Secret Shoppers

2012 July: Using Secret Shoppers

If you plan to utilize secret shoppers, be sure they answer the following questions: • Were you greeted with a friendly smile when entering the pizzeria? • Was the restaurant clean? • How long did it take for the food to be served? • Was the pizza hot and presented attractively? • Was the serviceMore »

2012 July: Dough Glossary for Starters

2012 July: Dough Glossary for Starters

From time to time I am asked a question about a term that I’ve used in one of my articles. As a result, I’ve come to discover that a lot of operators are not familiar with the terms that I just take for granted. To help bring everyone up to speed on some of theMore »

2011 February: On A Roll

2011 February: On A Roll

Stromboli is a second cousin to pizza and a first cousin to the calzone. Which brings us to this question: how, precisely, does a Stromboli differ from a calzone? Well, in a nutshell, there is not much difference. A stromboli starts with a rectangular shaped pizza dough, while a calzone starts with a circle ofMore »

2011 February: Il Pizzaiolo: Lucifers Pizza

2011 February: Il Pizzaiolo: Lucifers Pizza

It’s February, and that means the folks in the International Pizza Expo offices are putting the finishing touches on the annual event that brings more than 6,000 pizzeria operators under one roof. Slated for Tuesday, March 1, through Thursday, March 3, the show –– now in it’s 27th year –– will be held in theMore »