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Marketing Matters: Listen, learn, earn

2012 July: Marketing Matters

The venerable Benjamin Franklin is one of the most-quoted men in American history. His wisdom, it seems, still endures to this day. One of my favorite quotes by the statesman is this: “He that won’t be counseled can’t be helped.” In my case specifically, I needed a lot of help starting my business, so IMore »

2012 June: Online PDF Menus

More and more, customers are making dining decisions on the fly. They take to their phones while in transit to find their next meal. One unfortunate trend among restaurants is to display their menus online as PDFs. Not to get too technical, PDF (Portable Document Format) can only be opened with an Adobe Reader program.More »

2012 August: Pinwheels Chef Jeff

What do you do with all that dough? A delectable option is pinwheels. The filling choices to roll in are abundant. Watch Chef Jeff Freehof, owner of The Garlic Clove in Evans Georgia, show you how to make pinwheels: To view more instructional videos, click here. Want another idea? Try Cheesy Pepperoni Pinwheels. To start:More »

2012 August: Pizza for a Cause

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2012 August: Pizza for a Cause

There are reasons why you see so many pizzerias getting behind causes in their area. The short list includes: • Building a sense of community • Giving back • Getting your pizza/name out • Developing a common bond with customers There are pizzerias that spend their entire marketing budgets in this area because they areMore »

Summer Season

summer garden pizza, broccoli

Use summer ingredients to lighten up your menu As the temperature rises, it’s time to cool things down. Give your customers the opportunity to lighten up with pizzas that are fresh, colorful and deliciously summer-fresh. There’s no need to put pepperoni and sausage on a back shelf, but summer is the perfect opportunity to menuMore »

Al Fresco

2011 June: All Hands on Deck

Patio service requires right employees, finesse Patio dining. Some restaurant operators say their business wouldn’t be the same without it. Barbara Reeve, general manager for the Tivoli Restaurant in New Milford, Connecticut, is one of them. The three-year-old restaurant sits right on the large New Milford Green. Inside, there’s seating for 90, and the coveredMore »

Man on the Street: New pizzeria wish list

Scott Weiner

The wait is finally over. It has been nearly four months since I first noticed construction two blocks from my apartment in a relatively quiet Brooklyn neighborhood. It’s not that we don’t have pizza nearby — there are at least two slice shops within a three-block radius. But this new spot holds incredible potential toMore »

Marketing Matters: Slow days

ScottAnthony_Experts

Recently I did a brief survey of some of my pizza pals across the nation. My suspicions proved true — business on Monday is generally half of Friday’s sales. So, can I take a ‘dog’ day and make it a star? Sometimes it is just plain hard or impossible to change people’s spending habits, afterMore »

Iced Tea: Liquid Gold

LiquidGold Tea Time iced tea

Unique flavors can make iced tea a profit booster Iced tea has its place in America. It has its own holiday in America, even. While the official first day of summer happens weeks later, National Iced Tea Day fittingly kicks off the season on June 10. There are varying accounts of the origin of icedMore »

Dress It Up

Salad, dressing, honey, lemon

Make your own salad dressings to up the wow factor in-house There are two times of the year that salad sales in restaurants spike. The first spike is a short-lived one, and that’s the first week in January when people are making their New Year’s resolutions. The second one is now and lasts all summer!More »