Front Of The House

Building a Better Brand

menu sign

Operators know that reinvention is critical in the restaurant industry because there’s always a new trend to chase or create. Colors and décor go out of style before the paint dries. Customer service can up its game with a new gadget or technology tweak. And food allergies and the “hot” new dish can dictate aMore »

Market Your Dishes In-house

soup macaroni and cheese and pizza

When John Farrell went to visit his daughter, Jacque, at college, they were treated to dinner cooked by the father of Jacque’s friend. He made pizza for the group, and the pizzas that they enjoyed that night changed their perception of what pizza could be forever. John recalls that “not one of them had aMore »

Use benefits of phone system to increase sales, productivity

hostess answers phone

Investing in a call management system, whether simple or sophisticated, is money well spent when operators learn to take full advantage of the system’s features. Today’s call management systems have the capacity for multiple to unlimited phone lines, messaging capabilities that increase productivity and sales, integration with your POS and the ability to handle customerMore »

Food Sampling Builds Sales and Relationship with Customers

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Giving your product away for free to build sales may seem like a business oxymoron. But as the old saying goes, you have to spend money to make money. And although there is no such thing as a free lunch, food sampling is the next best thing for operators and for customers. For operators, itMore »

Tip Pooling: Can you legally mandate it in your pizzeria?

tipping, check

Lynn’s Paradise Café, a funky and popular eatery for 22 years in Louisville, Kentucky, suddenly closed down in January after employees publicly complained about a tip pooling arrangement. The owner was requiring servers to carry $100 cash at all times to “tip out” coworkers. Kentucky Jobs for Justice, an organization that advocated for the workers,More »

Dress for Success: Communication with staff is key when enforcing dress codes

2009 November: Five Questions

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »

Reddit gets more than 11,000 comments on “worst restaurant experience”

Reddit gets more than 11,000 comments on “worst restaurant experience”

Reddit asked its subscribers, “What was the worst restaurant experience you have ever had?” The post generated more than 11,000 comments, so far. Restaurant nightmares ranged from encountering pests and food poisoning to foreign objects in food and horrendous service. Spoiler alert: pizzerias did not come out unscathed in the comments. As a restaurant proprietor,More »

Regulars matter to a restaurant

Regulars matter to a restaurant

Seeing the same people frequent your pizzeria means you are doing something right. There are aspects of your business that draw them back over and over again, whether it’s your great pizza, friendly staff or comfortable environment. Building regular clientele is what operators strive for. In a recent article in The New York Times, formerMore »