Front Of The House

Carryout: On The Go

2012 March: On The Go

When Teresa Corea-Golka’s grandfather started Roma D’Italia in Tustin, California, more than 40 years ago, he wasn’t thinking about creating a carryout concept for his sit-down Italian restaurant. He just wanted happy customers. But Roma D’Italia’s original location only had seating for about 35 guests, and it was the only Italian place around. The restaurantMore »

Game On

 By: 
video games

Are video and redemption games right for your pizzeria?   People like to compete. They enjoy keeping score. Most are enthralled by the sense of achievement — that warm, fuzzy realization they qualify as “winners.” As former Green Bay Packers coach Vince Lombardi asked: “If winning isn’t everything, why do they keep score?” Make noMore »

Body Language

2011 July: COINS IN THE FOUNTAIN

You want the good news first, or the bad? The good news is that where it concerns pizza, customers are starting to make decisions based on factors other than pricing. For pizza restaurants that have seen their profit margins plummet due to the price wars that have afflicted this industry, this change is welcomed. TheMore »

Dress it up — Make uniforms work for your brand

employee uniforms

Investing in a look for a staff, whether it is a specific uniform from head to toe or more of a dress code that allows individual style, is a powerful way operators can show their customers who they are. A more casual pizzeria might have their staff in T-shirts and jeans whereas a formal dine-inMore »

How to Talk the Talk That Brings in Customers

 By: 
Joel_Cohen photo

Over the years, in my many speeches, I’ve talked about the importance of differentiation—the need to separate your restaurant from the pack and the importance of standing outby making an impact and becoming memorable in the minds of your customers. The fact is, customers only remember the last three to four restaurants they’ve visited. If you’re not one of those restaurants, then you’re forgotten. SoundMore »

The Service Command Center

Steel City Pizza Server station

Server stations keep the kitchen and dining room flowing When Aaron Baumhackl, chef and co-owner of Solstice Wood Fire Café, relocated the restaurant to Hood River, Oregon, in December 2013, he consulted an expert about where to put the server stations. “I needed more input from the floor manager,” says Baumhackl, who moved the eateryMore »

Now serving: Adding a bar

bartender making cocktail Tutta Bella

Incorporating the sell of alcohol into a pizzeria operation comes with obstacles, but the rewards may be too big to ignore its revenue potential. Darryl Meadows, co-owner of Manhattan Pie Company in Georgetown, Texas, sought to add a bar long before it become a reality in May 2012. But, Texas had rules against bars beingMore »

Sign Language

Pitfire Pizza, exteior, sign

Signage plays an important — but often overlooked — part in restaurant success   A restaurant’s sign spells out more to customers than just its name. It says who you are and what customers can expect when they walk in the door. Casual or fancy, kid friendly or not, pizza or more, a sign isMore »

‘Move over, darling’

pizzeria, interior, dining area

Dining room expansion gives you plenty of options Eight years ago, when competing pizza chains choked his business, Jim Jacobs renovated his dining room, adding a lunch buffet at Pisanello’s Pizza in Mount Pleasant, Michigan. The result was magic. Customers on lunch breaks crammed the place. Ironically, that triggered a new challenge: “People I knowMore »

Give Your Interior A Spruce

Photo by Josh Keown

When Sara Griffith, husband Joe and partners Shawn and Barb Griffith bought a Sam & Louie’s franchise location in Omaha, Nebraska, in August 2012, Sara was looking to update the pizzeria’s interior. She found inspiration from Pinterest, a visual-based social networking site, to use chalkboard paint to cover the entire wall behind the order counter.More »