Front Of The House

Digital Menu Boards

Photo by Rick Daugherty

Walk the average commercial block and you may notice a lot more digital signage about.The retail sector, including restaurants, has seen a surge in digital displays. Raf Vanreusel, managing partner at TelemediaVision in Baltimore, Maryland, says retail is one of the fastest growing markets for digital signage. The QSR industry was an early adopter ofMore »

What A Pane

Photos by Rick Daugherty

The types of window treatments for Pierro’s Italian Bistro and A’mis Italian Restaurant are as far apart as the geography between them. At Pierro’s, a former five-and-dime-store-turned-hip-hangout in the historic district of Fayetteville, North Carolina, fabric draperies showcase tall windows. Owners Mike Laurenceau and Daniel Fair wanted a classic look to blend with a sophisticated,More »

Efficient Climate Control Saves Money and Energy

SAVE ENERGY AND MONEY WITH EFFICIENT CLIMATE CONTROL

Kim Fiorcello flips on the A/C as early as mid-April at Antonio’s Pizza in Morgantown, Pennsylvania. That’s because even on a mild spring day when temperatures hover at 70 and summer’s dripping humidity is yet to come, the dining area can become rather stuffy. And the kitchen can be downright hot, too. It’s a challengeMore »

Building a Better Brand

menu sign

Operators know that reinvention is critical in the restaurant industry because there’s always a new trend to chase or create. Colors and décor go out of style before the paint dries. Customer service can up its game with a new gadget or technology tweak. And food allergies and the “hot” new dish can dictate aMore »

Market Your Dishes In-house

 By: 
soup macaroni and cheese and pizza

When John Farrell went to visit his daughter, Jacque, at college, they were treated to dinner cooked by the father of Jacque’s friend. He made pizza for the group, and the pizzas that they enjoyed that night changed their perception of what pizza could be forever. John recalls that “not one of them had aMore »

Use benefits of phone system to increase sales, productivity

hostess answers phone

Investing in a call management system, whether simple or sophisticated, is money well spent when operators learn to take full advantage of the system’s features. Today’s call management systems have the capacity for multiple to unlimited phone lines, messaging capabilities that increase productivity and sales, integration with your POS and the ability to handle customerMore »

Food Sampling Builds Sales and Relationship with Customers

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Giving your product away for free to build sales may seem like a business oxymoron. But as the old saying goes, you have to spend money to make money. And although there is no such thing as a free lunch, food sampling is the next best thing for operators and for customers. For operators, itMore »

Tip Pooling: Can you legally mandate it in your pizzeria?

tipping, check

Lynn’s Paradise Café, a funky and popular eatery for 22 years in Louisville, Kentucky, suddenly closed down in January after employees publicly complained about a tip pooling arrangement. The owner was requiring servers to carry $100 cash at all times to “tip out” coworkers. Kentucky Jobs for Justice, an organization that advocated for the workers,More »

Dress for Success: Communication with staff is key when enforcing dress codes

2009 November: Five Questions

There is something noticeable about the staff’s look at Cocco’s Pizza in Primos, Pennsylvania — expression of individuality and brand awareness. Employees sport graphic T-shirts with the pizzeria’s name and logo. Owner Michael Cocco says his dress code reflects his crew’s personalities. Everyone is wearing something just a little different from one another. They canMore »