Industry News

What to Advertise

There he sat, as expressionless as an iguana as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap wide open. It was a bit awkward forMore »

Customer Look for Freebies

How do you get rid of a customer who constantly complains and is always trying to get free food from you? It’s a tricky and funny thing. Obviously, if we really keep making mistakes, we really do want to replace someone’s food, along with a huge apology. Without a doubt, there is a small percentageMore »

Free Publicity

Free publicity? Nothing is free these days — or is it? I don’t want my pizzeria just randomly mentioned by whomever, whenever or wherever. Ultimately, I’d like to control the image I have created and to generate more awareness of myself and what my business is all. None of us have the resources of aMore »

Limited Time Offers

Limited Time Offers

When you get into one of those sales funks and need to generate revenue quickly, consider marketing a “limited time offer” to your audience. Not only will you get your name out through advertising, you’ll also give customers – new and old alike – a reason to visit your shop. Limited time offers (LTOs) canMore »

Is Email Spam

The thing about marketing is, what works best for me, doesn’t necessarily mean it will work best for you. I have met folks in round-table discussions that have said door hangers work best for them. They get an immediate return. I tried and got literally no response. You’ve got to try different types of marketingMore »

Recession Buster

‘Tis the season to be frugal? Consumers are finding their disposable cash at an all-time low. The reality of a recession has hit home. Consumers now have to be more discreet than ever or change their ways — and change does not come easy. Dining out is still a large part of the American lifestyle,More »

Single Diners

The dollar signs may not exactly dance before your eyes when a single diner walks into your pizzeria. You’d much rather seat the party of four who will order a bottle of wine and an appetizer. That might be your first mistake: not welcoming the solo diner warmly. Remember, you should be thankful anytime anyoneMore »

Budgeting for Marketing

Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of my business, I would dedicate 1 to 2 percent of my sales to advertising. Once I was well established and sales were high, I wouldMore »

2012 September: Blaze Pizza announces nationwide expansion plans

PASADENA, Calif., Sept. 10, 2012 /PRNewswire/ — Blaze Fast-Fire’d Pizza, a pioneer in the assembly-line artisan pizza category, announced that it has begun to accept franchise applications in key markets across the US. The company plans to build a footprint of stores across California and select US cities through a combination of both company-owned andMore »

Sizing Dough

Dough Handling Sizing Dough for 18- and 36-inch Pizza By Tom Lehmann When it comes to sizing, do you need to change your dough recipe depending upon how big the crust or pizza is going to be? What if we wanted to offer an 18- or 36-inch pizza? Because our pizza crust will always haveMore »