Industry News

Recession Buster

‘Tis the season to be frugal? Consumers are finding their disposable cash at an all-time low. The reality of a recession has hit home. Consumers now have to be more discreet than ever or change their ways — and change does not come easy. Dining out is still a large part of the American lifestyle,More »

Limited Time Offers

Limited Time Offers

When you get into one of those sales funks and need to generate revenue quickly, consider marketing a “limited time offer” to your audience. Not only will you get your name out through advertising, you’ll also give customers – new and old alike – a reason to visit your shop. Limited time offers (LTOs) canMore »

Budgeting for Marketing

Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of my business, I would dedicate 1 to 2 percent of my sales to advertising. Once I was well established and sales were high, I wouldMore »

Dough Ball Weights

I’m just getting started in the pizza business and would like to know how to determine the correct dough weight for each of my pizza sizes. Pick a size (any size will do). Personally, I like to work with a 12-inch pizza, or something close to it. Next, calculate the surface area using Pi XMore »

2012 September: Blaze Pizza announces nationwide expansion plans

PASADENA, Calif., Sept. 10, 2012 /PRNewswire/ — Blaze Fast-Fire’d Pizza, a pioneer in the assembly-line artisan pizza category, announced that it has begun to accept franchise applications in key markets across the US. The company plans to build a footprint of stores across California and select US cities through a combination of both company-owned andMore »

Oils Affect Dough

Oil or shortening, in general, seem to be those ingredients used in pizza crust production that many know little (if anything) about — except that they are an integral ingredient. What oil actually does, to most people, is somewhat of a mystery. Lets see if we can uncloak that mystery and unveil the reasons whyMore »

Sizing Dough

Dough Handling Sizing Dough for 18- and 36-inch Pizza By Tom Lehmann When it comes to sizing, do you need to change your dough recipe depending upon how big the crust or pizza is going to be? What if we wanted to offer an 18- or 36-inch pizza? Because our pizza crust will always haveMore »

Prep Peel and Dough

I’ve watched a lot of people make hand-tossed pizzas, and I see that some people use plain flour and others use corn meal on their peels to help slide their pizzas into the oven. What is the best material to use as a peel release agent? A good many things are used to help releaseMore »

Retain a Crispy Crust

Question: We bake our pizzas at 600 F and they are crispy when they first come out of the oven, but they soon turn soft and chewy. What can we do to keep our pizzas crispy longer Answer: Three things come to mind that might be causing your problem. The first is the use ofMore »

Emergency Dough

Have you ever had one of those nights where a storm kept you awake? Then, after getting a few hours of sleep you go to your store to open and find that your dough has blown courtesy of a power outage. It’s a nightmare come true, and panicking is usually the first reaction. But youMore »