Industry News

2012 April: Did You Know?/Places That Rock

2012 April: Did You Know?/Places That Rock

Beer sales in U.S. restaurants rose by 9 percent last year. According to American Heritage, the number of American pizza parlors grew from 500 in 1934 to 20,000 in 1956. Last month’s International Pizza Expo in Las Vegas concluded with a $20,000 giveaway to one lucky attendee. /// Places That Rock // Green Zone PizzaMore »

2012 March: Return On Investment

2012 March: Return On Investment

There are a variety of gauges a business can use to measure the success of its marketing. But to really measure you must first know your goal. Was it money in the bank, build a database, find a new customer or create TOMA? All are noble goals of a marketer. To declare success we haveMore »

2012 March: Bruschetta Basics

2012 March: Bruschetta Basics

Bruschetta (broo-SKEH-tah) has emerged as a very popular appetizer (running a close second to fried calamari). In the Italian repertoire of appetizers, offering bruschetta makes a lot of sense. It’s easy to prepare, it holds well (meaning it can be prepped well ahead) and it can be offered at an attractive price. The food costsMore »

2012 March: Ask Big Dave

2012 March: Ask Big Dave

I haven’t updated my menu in a couple of years except for price adjustments. Is it worth it to pay a professional company to do this for me? Austin Rodigero Phoenix, Arizona I’m rarely stopped dead in my tracks. A few years ago, however, I did a double-take as I passed an exhibitor’s booth atMore »

2012 March: Dough Doctor

2012 March: Dough Doctor

Q: We get a lot of requests for a whole-wheat pizza, but all of our attempts to make one end up with dry, hard texture and poor flavor. What is the secret to making a good whole-wheat crust? A: Like so many other things in life, once you know the secret, it really isn’t allMore »

2012 March: Affinity For Artichokes

2012 March: Affinity For Artichokes

When G. Terrill Brazelton, head chef at Slice Stone Pizza and Brew in Birmingham, Alabama, developed his pizza menu, including artichokes was a no-brainer. After all, Brazelton grew up eating steamed artichokes from his parent’s California garden. Today, he places artichoke hearts on the “Very Veggie” pizza alongside spinach, mushrooms, Kalamata olives, onions, jalapeños, garlicMore »

2012 February: Ask Big Dave

2012 February: Ask Big Dave

Tim Ridout, via Facebook Big Rounds Ravenna, Michigan Hey, Tim. Without exception, I can’t think of any ingredient that has gone down in price. Since cheese is the costliest ingredient on our pizzas, and we buy so much of it every week, it comes to mind first. The wholesale price of mozzarella is fixed everyMore »

2012 February: Turn Around

2012 February: Turn Around

If your sales are increasing, give yourself a big pat on the back. If your sales are flat, and you are barely breaking even, welcome to the new normal. If you are afraid of what the future has in stock for your store, the clock is ticking. The longer the restaurant runs unprofitably, the lessMore »