Pizza Headlines

Study finds 16 percent of Yelp restaurant reviews are fake

Study finds 16 percent of Yelp restaurant reviews are fake

Harvard Business School recently released a study that suggests that 16 percent of all Yelp restaurant reviews in the Boston area are fake. The project, “Fake it till you make it: Reputation, competition and Yelp review fraud,” analyzed 316,415 reviews for 3,625 restaurants and found cases of positive and negative phony reviews. Its findings included:More »

Pizza shop says web designer held URL for ‘ransom’

Pizza shop says web designer held URL for ‘ransom’

A Brookline, Massachusetts pizzeria has filed a lawsuit against a Web site design firm for “hijacking” its domain name. Village Pizza House alleges that EIC, a New York-based web design company, refused to hand over control of the pizzeria’s domain unless the shop paid the web firm $500. The Massachusetts pizza has paid the feeMore »

SEC says “Don’t call your customers ‘guests’”

SEC says “Don’t call your customers ‘guests’”

Restaurant visitors are referred to in many ways — customers, diners, patrons, consumers, clientele, but not “guests” according to the Security Exchange Commission. The SEC and the restaurant chain, Noodles & Company, have been disputing use of the term for months. In a letter to Noodles & Company, an SEC representative wrote, “We note thatMore »

Big chains jump on performance-kitchen concept

Big chains jump on performance-kitchen concept

A performance kitchen is nothing new to many independent pizzerias. Tossing dough and handcrafting pizza in front of a jaw-dropped audience of eager patrons is what the open-concept pizzerias thrive on. Domino’s Pizza is introducing a concept built around its open kitchen in Austin, Texas. The pizza company is calling it Pizza Theater. For moreMore »

Domino’s upcycles its advertising (With VIDEO)

Domino’s upcycles its advertising (With VIDEO)

Domino’s Pizza had a dilemma when the company rebranded and changed its logo. What does the pizza chain do with all of those signs, print ads, pizza boxes, shirts, and truck panels, etc. that were replaced? Domino’s commissioned up-and-coming artists to create unique pieces of art from old brand materials and launched a Pinterest pageMore »

Upcoming Pizza Today Webinar

Upcoming Pizza Today Webinars

Pizza Today, in conjunction with Moving Targets, is offering a series of Social Media-based webinars. Our final webinar is March 4, 2014. As operators nationwide continue to recognize the importance of social media and the impact outlets such as Facebook, Twitter, Instagram, etc. have on a pizzeria’s marketing efforts, we’re expanding our online repertoire. TheMore »

USA TODAY lists outstanding pizzerias by state

USA TODAY lists outstanding pizzerias by state

Another day, another “Best of…” list. This one is courtesy of USA TODAY and gives a nod to outstanding pizzerias by state. There are some new faces on this list. Check out the entire list here. http://www.usatoday.com/story/experience/food-and-wine/best-of-food-and-wine/food/2013/09/06/51-great-pizza-parlors/2465433/ Pizza Today will also publish its Hot 100 Independent Pizzerias list in next month’s issue. Check out lastMore »