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2009 June: Five Questions

2009 June: Five Questions

Tom Iannarino owns and operates Terita’s Pizza in the Northland area of Columbus, Ohio. Iannarino’s father, Gus, founded the restaurant in 1959, two years before Tom was born. The younger Iannarino grew up in the family business — which only offers carryout service — and personally runs the store daily. PT: Terita’s is about toMore »

2009 July: Five Questions

2009 July: Five Questions

Matthew Ptasienski owns and operates Windy City Pizzeria in Louisville, Kentucky. Located in an ailing part of the River City, about halfway between the University of Louisville and historic Churchill Downs, Windy City, as its name implies, offers its customers a taste of Chicago. PT: You’re pretty much a one-man-show here, right? MP: Pretty much.More »

2009 June: Give Me My Wings

2009 June: Give Me My Wings

What is it about wings? They have become so popular that I wouldn’t be surprised if some scientist is at work trying to figure out how to come up with a chicken that has four wings. It’s no surprise people love them — they’re fun, fast and qualify as finger food. But not all wingsMore »

2009 July: Marketing Matters

2009 July: Marketing Matters

You still standing? Congratulations. It’s been pretty tough lately, to say the least. The good news? If you’ve made it this far, you stand a good chance of surviving this downturn and popping out stronger than ever on the other side. As the weak players fall by the wayside, make sure you’re grabbing up yourMore »

2009 June: Marketing Matters

2009 June: Marketing Matters

Muscles produce force. Muscles create motion. Muscles incinerate fat. And therein lies a paradox. Most attempts at weight loss involve dieting instead of exercise. Successful, long-term fitness comes from working out, not from starving. Dieting is the absolute worst thing you can do if you’re trying to lose weight. Starving yourself has the reverse effectMore »

2009 July: Pasta Primer

2009 July: Pasta Primer

It’s that time of year when tomatoes actually taste like tomatoes. In Chicago, where I live, it’s not easy to get great-tasting fresh tomatoes year round. In fact, the window around here for vine-ripened tomatoes is open for only about four months of the year. So when those dead-ripe red beauties show up in theMore »

2009 June: Pasta Primer

2009 June: Pasta Primer

When I had my cooking school in Chicago, I had to make big batches of this pasta dish for the students because they gobbled it up pretty fast. The idea behind this dish is that the spinach gets “cooked” only from the ambient heat of the pasta, and that technique keeps the dish fresh andMore »

2009 July: Simple Ideas

2009 July: Simple Ideas

Grape Expectations Many operators make the mistake of overpricing their wine list. When this happens, greater sales are sacrificed. The aim of most pizzerias that serve wine should be to keep prices in the range of $5 to $9 per glass. Only upscale Italian restaurants should deviate from this standard. As for pricing whole bottles,More »

2009 June: Simple Ideas

2009 June: Simple Ideas

Targeting Teens By the end of next year, there will be 35 million teenagers in the United States. At the peak of the baby boom, there were 33 million. And, what’s more — today’s teens have more disposable income than any other generation of teens had. Luckily, teens love pizza, so attracting them shouldn’t beMore »

2009 June: A Pizza My Mind

2009 June: A Pizza My Mind

A few months ago, I had the pleasure of spending a few days with a client, Carl Hixon. Carl is the proprietor of Georgio’s Pizza in Pensacola, Florida. Every morning, he picked me up at his oceanfront condo and we went to work. One morning was different than the rest. When I walked out toMore »