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2011 March: Marketing Matters

2011 March: Marketing Matters

What does the word “brand” mean to you? Unless you are the marketing director of a large organization, it may carry little importance, as people will likely not make the mental connection when they hear your name. Your marketing dollars are in short supply and the economy is uncertain at best, so why should anMore »

2011 March: The Tax Man Cometh

2011 March: The Tax Man Cometh

It’s that time of year again. You know the drill. You hope to pay as little as possible while staying within the rules. Your CPA, accountant, enrolled agent, or tax preparer does the calculat­ing, gives you the results and you write out the checks. This year, don’t just comply with his instructions. Make the exerciseMore »

2011 March: Swipe and Pay

2011 March: Swipe and Pay

Pull out your wallet or pocketbook. What’s in there? Probably your driver’s license, some receipts, a few photos … and lots of plastic. But is there cash? For many Americans, the answer is no. Business owners know that cash is no longer king for a large portion of their customer base. While lots of pizzeriasMore »