Adam lets us in on the pizzeria’s pop culture theme and its new ordering app
Slice of the 80’s
Opened in 2008 as a 1980s-themed restaurant, Slice of the 80’s is the creation of Adam and Natalie Matt. In addition to its menu of pizza, calzones, wings and salads, the pizzeria also showcases 1980s décor and a video arcade.
We are an ’80s-themed pizzeria. We have everything from posters of classic ’80s movies, and bands on the wall, toys, splash paint, a huge ’80s graffiti mural and a video arcade that plays 50 classic games including Pac-Man, Donkey Kong, Frogger, Millipede, Galaga, Dig-Dug to name a few. Walking into our lobby is like going back in time to a really fun decade.
We have our logo ‘The Rocker Guy’ plastered all over our menus and boxes and any other form of advertisement we use. He is as recognizable in our hometown of Westland as any other big chain mascot or logo. We also have a few wrapped delivery cars that drive around town so the logo and phone number are always on people’s minds.
We are also big on social media. We have almost 6,000 followers now and the theme of the restaurant helps us out quite a bit, because we don’t constantly have to talk about pizza or post pictures of it. We can post fun things like ’80s facts, quizzes, fun ’80s pictures, and things along those lines, then we slip in the occasional pizza ad. This way when people join our Facebook or other social media they know it’s not just a page that constantly is pushing people to buy pizza. It’s a page that has a variety of things to do and it keeps people’s interest. We make it fun.
We were so excited when we got the mobile app. Twenty percent of our sales come from online orders via pick-ups and/or deliveries. It’s such a great tool that really helps us out when we are in the middle of a rush. The time we saved taking their order over the phone was now used to focus on making orders, not running to answer a ringing phone.
We also love that we can look on the market and see how many people have downloaded our app to their phone, which is great because it leaves an icon (which is our logo) constantly on their phone — a free form of advertising. It’s a simple to use system that gives the customer the power to take their time and order as much or as little food as they would like. We noticed since they are able to order at their own pace and read all the information that the app gives them, they order 15-percent more food. I think the app makes ordering food less stressful on the customer and they can create the perfect pizza they want and add the correct sides they need without human error. In the end, it’s a win-win for both customer and employee.