Social Media: Pizza Tweets and Feeds

Pizza Today Test Kitchen, Social Media, December 2012

Behind the Scenes: Managing Editor makes a British Bacon, Potato, Onion and Gorgonzola Pizza in the Pizza Today Test Kitchen.

PIZZA TWEETS


Denver Pizza Company
@DenverPizzaCo

Opt in with our Text Mes­sage service to get our Buy 1,Get 1 Free Denver Pizza Co offer (limit 1 per household).Text 71441 code: DPC


Why it works:
Text messaging is an emerging form of advertising, but many customers guard their mobile numbers jealously. By promoting a text offer, you’re gaining customers who WANT in on your offers –– just don’t sell your advertising lists and protect the data you collect.


Upper Crust Pizzeria
@UpperCrustPizza

It’s #manicmonday. 50% off order (up to $10 off ) when you sing the chorus twice of one of the two artists of the week. Dine-in or takeout.

Why it works: How fun is this promo­tion? We’re not sure how customers find out who the featured artists are, but 50-percent off is a great motivator for most folks to ask. It also encourages customers to order on Monday, a typi­cally slow day in the industry.

FACEBOOK OF PIZZA FEEDS

OBO Pizza 1/2 OFF all Large SPECIALTY Pizzas every Tuesday for the month of October at ALL of our locations. Waldorf, La Plata, and Indian Head. Offer is valid for Pick up, Delivery, or Dine in! Treat your self to a REAL BRICK OVEN BAKED PIZZA for 1/2 the price on Large every TUESDAY!!!!!!! www.obopizza. com or call !!!


Why it works:
This Facebook post hits all the right notes. OBO uses it on Tuesdays to boost sales on a slow night, lets customers know they offer it at all their locations, adds in the Web site and includes pick-up, delivery and dine-in. Posting it every week will reinforce the deal in customers’ memories.

Pizza Shuttle Cookie Monster Deal
Medium 3 topping pizza, 2 chocolate chip cookies, and 2 sodas for $10! Monday 10/8- Saturday 10/13 Dine-in, Pick-up, Delivery


Why it works:
This is a heckuva deal! Dinner, dessert and drinks for a low price and it’s available for delivery? What a steal. Putting a LTO on the deal will let Pizza Shuttle gauge its success.