February 1, 2014 |

Interact

By Pizza Today


PizzaToday homepageIntroducing the all new PizzaToday.com

  • The Look! A new easy-to-navigate layout that makes finding information faster than ever.
  • Galleries! We have loaded up the new site with image galleries from our award-winning photo team.
  • Tasty! An enhanced recipe section with hundreds of proven and delicious recipes from all over the world.
  • Fresh Takes! The Pizza Today editorial team brings their experience and opinions to blog posts and daily news.

Pizzeria Tweets and status updates

OTTO@OTTO_PizzaBOSTON: We’re hiring! All locations/positions! Come to our Job Fair or email us: employment @ http://ottoportland.com pic.twitter.com/wArBGonPTL

Why it works: Twitter is a great — and free! — way to announce job openings. OTTO added in its web address (rather than tying up the phone lines) and some artwork for the job fair to accent their tweet. Pretty perfect.

Zoli’s NY Pizza Tavern
That big glowing ball in the sky is called the sun. It means it’s safe to emerge from your ice tomb. But if you’re still skerred, we’ll deliver to you. Here is our general delivery zone…if your neighborhood is not on it, we probably still deliver there. Just call us at 214-942-ZOLI. We’re open for lunch and dinner today!!

Why it works: While Dallas recovered from a snow storm, Zoli’s let customers know they’d be happy to deliver. A photo of their delivery map was just a guideline. Still want Zoli’s? They’d do their best to get it to you. The Facebook post had a two-fold message — that they offer delivery and that they’re flexible.

FEBRUARY POLL

What is your marketing budget for this year?
1-2% — 36%
3-4% — 28%
5% or more —18%
I don’t set a marketing budget. I just wing it. — 18%

INBOX

Tap Here for More Awesomeness

I downloaded your tablet app last summer and enjoy reading the magazine on my iPad every month. It seems like it keeps getting better and better with all the bonus content you put in it. Keep up the great work! Leslie McCaw Amherst, Massachusetts

Leslie, thank you for the compliment! We’re very proud of our tablet app. We try to make sure each volume we release has recipes, videos and additional information that is not in the actual printed magazine. For those pizzeria operators who take the time to download and read the app, we want it to have something just a little extra special for them to keep them coming back.

It must be working — we have one of the most popular foodservice publication apps in the entire world! And we think last month’s issue was our best yet. But we’re always pushing ourselves, so expect even better things ahead.

We Want To Hear From You
Submit your letters via e-mail to jwhite@pizzatoday.com

 

More

ric_pizzaiolo_4717new


Key Indicators

The Most Important Performance Metrics for Your Pizzeria What gets measured gets managed. If you don’t keep a solid... Read More

kitchen workers pizza makers


Labor Matters

Labor issues that can trip up restaurant operators ­— and how to avoid them Push labor laws as a... Read More

fast casual pizza line


The Promise Land

Are you ready to attract investors? Chef Anthony Carron holds ambitious visions for 800 Degrees Pizza, the Naples-inspired fast-casual... Read More