Back Office

customer appreciation thank you note

April 1, 2014

The Power of ‘Thank You’

‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar   We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her flowers just because you love her on a random Wednesday? What… Read More

April 1, 2014

Interact — April 2014

The All New Quick Tips Be sure to sign up for the all-new Pizza Today Quick Tips. Packed with helpful ideas and recipes to improve your bottom line.  Sign up at PizzaToday.com. PIZZERIA TWEETS AND STATUS UPDATES DC’s Pizza @DCsPizza Try one of our NEW menu items! Buffalo Motz Sticks $7.49 with Bleu cheese or… Read More

March 17, 2014

Avoiding Trademark Trouble in Advertising

Then the New England Patriots and New York Giants faced off in last year’s Super Bowl, it marked the biggest event of the NFL season. But for pizza purveyors, it wasn’t just a big sports day: American appetites for football and food make Super Bowl Sunday a major moneymaker. Nearly 50 million Americans ordered takeout… Read More

press coverage wall of fame

March 1, 2014

How to get media coverage

PR pros offer tips on getting media coverage There’s no magic formula to generate media attention for your pizzeria. The media’s perception — or even awareness — of your pizzeria is driven by your restaurant’s word-of-mouth reputation that you’ve built on quality and service. The same vigor, persistence and follow-through can lead to getting your… Read More

March 1, 2014

Interact — March 2014

Stay connected by using #PizzaEXPO #PIZZAEXPO Be sure to label all of your Pizza Expo posts on social networks with hashtag Pizza Expo. It’s a great way to connect with fellow attendees and get the latest on all of the show happenings. Search: #PizzaExpo  Pizzeria Tweets and Status Updates Beach Pizza @BeachPizzaLA Wednesday 7pm to… Read More

pizzeria operations manual

March 1, 2014

Follow the Rules

Operations manuals arm restaurants with the consistency to compete After college, graduate school and work at a national pizza chain, Dean Koutroumanis returned to his family business –– New Haven, Connecticut-based Yorkside Pizza –– in the early 1990s armed with important lessons about the performance-driving value of systemization in the restaurant industry. Among Koutroumanis’ first… Read More

February 24, 2014

Data Security: Hacked

Amid Chicago’s pizza-loving populace, Lou Malnati’s Pizzeria stands tall. A frequent stop for Windy City inhabitants as well as visitors seeking Chicago’s famed deep-dish pizza, Malnati’s runs 34 stores across the Chicago area, most offering a mix of dine-in, carryout and delivery. With such volume, Malnati’s touches thousands of pieces of consumer data each day,… Read More

Scott's Pizza Tour

February 10, 2014

Incentives and rewards encourage employee retention

Inside the Chicago-based corporate office of Home Run Inn, a wall features dozens of photographs of employees who have been with the 90-year-old company for more than two decades. For Home Run Inn president Dan Costello, the images not only celebrate loyal employees, but also remind corporate staff that employees — from GMs to busboys… Read More

February 1, 2014

First five steps to franchising

As the story goes, John Schnatter parlayed the sale of his beloved 1971 Chevy Camaro into a pizzeria empire and one of the world’s most well known franchised businesses. While lots of dreamy-eyed operators envision becoming the next Schnatter, the path to franchising bliss isn’t as satisfying for every restaurant entrepreneur. For every Papa John,… Read More

February 1, 2014

Interact

Introducing the all new PizzaToday.com The Look! A new easy-to-navigate layout that makes finding information faster than ever. Galleries! We have loaded up the new site with image galleries from our award-winning photo team. Tasty! An enhanced recipe section with hundreds of proven and delicious recipes from all over the world. Fresh Takes! The Pizza… Read More

Run a Successful Pizza Business With Better Back Office Practices

Modern pizzeria operators know good food is of the utmost importance for success. So, too, are back office practices. Whether you’re looking for advice on how to start a pizza business or tips for menu engineering, Pizza Today’s Back Office section offers thorough resources for making a pizzeria a profitable venture.

Learn from the best. The pizza industry’s most successful operators weigh in on back office issue to share their stories with tips and advice to help your pizzeria grow.

 

Overlooked Back-Office Issues Can Send Business Spiraling

Letting a pizzeria’s concept grow stale can lead to a reduction of sales, but that means more than just revamping the menu and décor. Taking a hard look at finances, modern marketing, restaurant management, hiring, ordering practices, costs and valuation can make you a more successful operator.  Top-notch achievement starts with effective management who know how to run a pizzeria’s staff but also have a firm grasp on the day-to-day back end issues facing everyday owners and operators.