Back Office

The rise of the brand advocate

September 16, 2013

The rise of the brand advocate

There are customers and then there are brand advocates. What’s the difference? Brand advocates will go out of their way to actively promote your business. According to Social Media Today, these ambassadors not only boost sales and awareness, but they are 50 percent more influential than the average customer. Make it easy for customers to… Read More

Great PR is just a slice away

September 13, 2013

Great PR is just a slice away

Want to know how to earn yourself an A for effort? Offer students pizza for studying. Such was the ingenious idea of Greenville House of Pizza. According to a Gawker article the restaurant rewards students who use the pizzeria as a study hall, and even offers free slices for As. While some pizzerias opt for… Read More

Restaurant worker suspended for Facebook photo

September 12, 2013

Restaurant worker suspended for Facebook photo

A Nashville-suburb server has been suspended from her job for posting a racist tip receipt she received on Facebook. The Red Lobster employee received no tip with a racist slur after attempting to serve a couple. She posted a photo of the receipt on her Facebook page and it went viral. Read the story here:… Read More

Hotel phones feature a “Pizza Button”

August 27, 2013

Hotel phones feature a “Pizza Button”

Guests at County Inn and Suites in Niagara Falls, Ontario, can order pizza with the touch of a single button on its phone system. The “Pizza Button” is connected to a local pizzeria. For the full article, CLICK HERE. Now that’s a partnership. It’s a win-win situation for the hotel to have an instant recommendation,… Read More

Healthcare 101: A primer for the pizzeria operator on the Affordable Care Act

August 23, 2013

Healthcare 101: A primer for the pizzeria operator on the Affordable Care Act

When David Cole teamed with his three brothers to open i Fratelli Pizza in 1987, the group did not discuss the issue of healthcare coverage for themselves let alone entertain any conversation about providing health insurance for employees. That reality changed over the intervening two decades as the Coles expanded the i Fratelli enterprise ––… Read More

employee schedule

August 23, 2013

Preventing presenteeism

Last winter’s flu outbreak highlighted an issue in many businesses: presenteeism, that is, employees showing up even when they’re sick because they need the money and potentially spreading their illness to others. When those employees are handling food and interacting with customers, it’s an even bigger issue. argumentative essay writing Rolf Wilkin, owner of Eureka… Read More

Why short videos are wildly popular over social media

August 16, 2013

Why short videos are wildly popular over social media

Pizza Today has been singing the praises of online videos for a while now. With Vine’s 8-seond and Instagram’s 15-second video apps that are able to produce high quality, stop-motion video, you can get creative in your pizzeria. The popularity of short videos is growing immensely and why not? Consumers are looking for quick bits… Read More

food truck

July 30, 2013

Mobile pizza units add sales, street cred

Lloyd Helber owns six Pizza Cottage restaurants located throughout Central Ohio, but ask him about the wave of the future and he’ll tell you mobile kitchens. “Food trucks are the next generation of restaurant,” says Helber, who launched his first mobile unit this April. “We see a trend that’s starting to explode and we want… Read More

Pizzeria Social Media Marketing

July 30, 2013

Pizzeria Social Media Marketing

buy essay Pizza Media Facebook.com/PizzaToday • Twitter.com/PizzaToday • Instagram.com/PizzaToday • Youtube.com/PizzaTodayMagazine PizzaToday.Tumblr.com • Twitter.com/PizzaExpo • Facebook.com/PizzaExpo • iPad • Google Play • Vine: @PizzaToday Pizza Tweets OTTO @OTTO_Pizza Just a few days left to submit your ‘OTTO Rocks!’ record album mash-up! Win $100 in pizza (and much more)! http://ow.ly/m0n2I Why it works: This edgy New… Read More

twitter-bird-white-on-blue

July 24, 2013

5 quick, painless ways to make social media marketing easy

Social media is a powerful marketing tool. With all of the ins and outs of running a restaurant, how can you keep up social media that is active 24/7? Huffington Post offers five ways to make your social media marketing work for you. They include: Keep it simple — Don’t sign up for every social… Read More

Run a Successful Pizza Business With Better Back Office Practices

Modern pizzeria operators know good food is of the utmost importance for success. So, too, are back office practices. Whether you’re looking for advice on how to start a pizza business or tips for menu engineering, Pizza Today’s Back Office section offers thorough resources for making a pizzeria a profitable venture.

Learn from the best. The pizza industry’s most successful operators weigh in on back office issue to share their stories with tips and advice to help your pizzeria grow.

 

Overlooked Back-Office Issues Can Send Business Spiraling

Letting a pizzeria’s concept grow stale can lead to a reduction of sales, but that means more than just revamping the menu and décor. Taking a hard look at finances, modern marketing, restaurant management, hiring, ordering practices, costs and valuation can make you a more successful operator.  Top-notch achievement starts with effective management who know how to run a pizzeria’s staff but also have a firm grasp on the day-to-day back end issues facing everyday owners and operators.