Back Office

April 26, 2013

Social Media: Pizza Tweets and Feeds

Pizza Tweets Denver Pizza Company @DenverPizzaCo Stop in soon for our Lunch Deal. Monday-Friday until 3pm. $5 for a personal pizza, 2 toppings, and a drink. Why it works: Posting a special the day of doesn’t give customers a whole lot of time to plan. But offering the same special daily ensures repeat business. Reiterate… Read More

April 26, 2013

Employee Incentives: Winning Attitudes

Pizza Antica was not selling much bottled mineral water. The servers at the four-unit concept, part of the Bacchus Management Group of restaurants in San Francisco, were not even mentioning bottled water to customers. So Pizza Antica launched the Bottled Mineral Water Sales contest. The winning server was taken, as guest, to one of Bacchus… Read More

March 28, 2013

Look Inside: Promoting Employees

In 1996, a then-16-year-old Clayton Krueger began working as a dishwasher at Farrelli’s Wood Fire Pizza in Lacey, Washington. Krueger later moved his way through various spots in the kitchen, earning more responsibility and praise along the way. Today, as the Washington-based chain holds six locations, Krueger serves on Farrelli’s executive team as the director… Read More

Photo by Mandy Detwiler

March 28, 2013

Man on the Street: Defending the Pizzarazzi

The crowd gasps an undeniable breath of anticipation the moment she appears on stage. After a brief announcement from the emcee, the crowd exchanges quips of admiration regarding the impending performance. As the moment of performance arrives, paparazzi descend upon her. But the stage is not that of Madison Square Garden, it’s a table; the… Read More

March 28, 2013

Move Over, Main Stream

As the Pizza Today crew travels the country and interacts with operators at events like International Pizza Expo, there is one trend that shakes the core of traditional advertising. In lieu of radio, television and newspaper spots, many independent operators are gravitating towards innovative solutions that bring pizzerias closer to their patrons and potential customers…. Read More

March 15, 2013

2009 December: Accounting Software

Accounting is defined as “The art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof.” Accountants record and analyze the financial information of the companies where they are employed. Acting as strategic partners,… Read More

March 15, 2013

2009 December: Date Night

Look around your restaurant any given weeknight. Are your tables full of happy customers? If not, you may want to consider having a date night promotion. Gaining in popularity due to the poor economy, these package deals seduce patrons with the promise of a good time and delicious food at a set price. For guidance,… Read More

March 14, 2013

2009 November: First Impressions

If I had to choose between the best counter and phone person or the best pizza maker, I choose the best customer service rep. Pizza makers are made through a mentoring training program. You make and shape them into pizza assembly machines. On the other hand, I believe that CSR’s are a blend of training… Read More

website, web, online

March 14, 2013

2009 November: Wicked Web

On a February evening in 2007, a Boston computer programmer named Jascha Franklin-Hodge received a call on his cell phone. He noticed the caller ID displayed a Chicago number. He was asked to create a robust, Web-based communication strategy for some guy named Barack Obama. That evening, history was set in motion. The Web, for… Read More

March 14, 2013

2009 November: Crunching Numbers

If you run a full service restaurant, it’s difficult to figure out how many tables to assign to each server. You want customers to be served promptly and accurately so they return. You also want servers to earn enough tips to keep them happy. Robert Smith, director of operations for Pizza Antica in California, says… Read More

Run a Successful Pizza Business With Better Back Office Practices

Modern pizzeria operators know good food is of the utmost importance for success. So, too, are back office practices. Whether you’re looking for advice on how to start a pizza business or tips for menu engineering, Pizza Today’s Back Office section offers thorough resources for making a pizzeria a profitable venture.

Learn from the best. The pizza industry’s most successful operators weigh in on back office issue to share their stories with tips and advice to help your pizzeria grow.

 

Overlooked Back-Office Issues Can Send Business Spiraling

Letting a pizzeria’s concept grow stale can lead to a reduction of sales, but that means more than just revamping the menu and décor. Taking a hard look at finances, modern marketing, restaurant management, hiring, ordering practices, costs and valuation can make you a more successful operator.  Top-notch achievement starts with effective management who know how to run a pizzeria’s staff but also have a firm grasp on the day-to-day back end issues facing everyday owners and operators.