Capital 4 Growth

Even for pizza restaurants with a solid track record of success, it can be extremely difficult to obtain funding for growth. Why are lenders so skittish? Considering the industry’s over-saturation and its notoriously high failure rate, their reticence is understandable. There are other deterrents as well. “Unless they own the building, restaurants typically lack collateralMore »

Adapting to a New POS System

By nature, humans resist change. We’re comfortable with what we know and often rally against new applications and procedures, particularly when it comes to technology’s rapid pace. Operators introducing a new POS system frequently confront an imposing hurdle, namely staff cooperation. Yet, some careful planning can ease the transition and promote teamwork. • Alert the staffMore »

Preparing for Taxes

Many pizzeria operators view accountants as scorekeepers who produce reports that document results. That’s too bad, because good accountants can become proactive partners. They can help you plan for more optimal year-end results and assist you in refining future strategies. They can also create tools that better enable you to steer your business. There areMore »

Why Create an Employee Handbook?

According to YourEmployeeHandbook.com: Employees better understand their rights and responsibilities. A written employee handbook gives everyone the same set of rules to follow and informs employees of such policies without distortion or mistakes. Policies and procedures about legal issues such as harassment, discrimination, payroll practices, and federally guaranteed rights to which employees are included thatMore »

Employee Discounts

Effective promotions are invaluable weapons in a pizzeria’s marketing arsenal. Imposters abound, but The Employee 10 Percentage Discount Card is worth consideration. Don’t confuse the card with coupons featuring mass distribution, deep discounts and price gratification. This promotion targets local employees who possess disposable income. Unlike coupons, the discount is modest, but its longevity promotesMore »

Marketing Matters: The power of imagery

2012 October: Marketing Matters

A photo of a recently deceased friend was posted on a social network. As people commented several words kept reoccurring; beautiful, con­fident, intelligent. That photo was powerful; it evoked memories and emotions. Though we view things in varying ways, all of us have emotional responses to the things around us. A picture can convey intenseMore »