Marketing Matters: The power of imagery

2012 October: Marketing Matters

A photo of a recently deceased friend was posted on a social network. As people commented several words kept reoccurring; beautiful, con­fident, intelligent. That photo was powerful; it evoked memories and emotions. Though we view things in varying ways, all of us have emotional responses to the things around us. A picture can convey intenseMore »

September 2012: Hiring Top Talent

September 2012: Hiring Top Talent

Our country is still experiencing high unemployment, yet many employers are finding it difficult, if not impossible, to hire people who will stick around. How can this be? If you’re one of those businesses, you’ve also probably noticed other pizzerias in your area that don’t have any trouble bringing in new staff members. Here’s howMore »

Food Styling and Gourmet Toppings

Food Styling and Gourmet Toppings

From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you some plating techniques and let your passion for food shine through. I’m sure you’ve heard it a hundred times: people eat with their eyes! It’s important to understand exactlyMore »